Event Capital appoints Swaroop Banerjee as CEO

Banerjee will be responsible for expanding the company's current bouquet of live intellectual properties and will be based out of Mumbai. He will report to the Co-Founders of Event Capital

BestMediaInfo Bureau | Mumbai | April 29, 2016

Swaroop Banerjee

Event Capital, the live intellectual property (IP) arm of Laqshya Media Group, has roped in Swaroop Banerjee, till now IP Director at Tribe Asia, as its CEO. In his new role, Banerjee will be actively involved in expanding the current bouquet of live intellectual properties owned by Event Capital. He will also focus on introducing live and digital content creations.

Banerjee will be based out of Mumbai and will oversee development of new verticals in lifestyle, music and sports. He will play a role in helping the Event Capital team become a more comprehensive live and digital IP destination. Deepak Choudhary, Co-Founder of Event Capital, will now focus on acquisitions, collaborations and investments as Director of Event Capital.

Banerjee has 13 years of experience, having begun his career with Wizcraft special projects. He then moved to MTV Asia's brand solutions team. His ability to co-create and successfully merge branded content with broadcast platforms took him to the Star World and Star Movies team.

Banerjee then moved to Viacom 18's live initiative, INS, where he was director for youth and English entertainment. He rolled out a series of larger than life IPs like Vh1 Supersonic, MTV Xtreme and Emerge. Banerjee co-founded the Windmill Festival along with Tribe Asia which is now India's first international children's festival.

Speaking of the appointment, Deepak Choudhary, Co-Founder and Director, Event Capital, said, “Swaroop's unfathomable experience with building IPs, combined with his genuine passion for festival culture, music and alternative sports, makes him absolutely ideal to lead Event Capital as the chief executive. EC currently has several IPs in lifestyle, sports, music, education and trade and Swaroop's strategy of creating the right balance on IP creations and acquisitions is in sync with our vision. We are glad to have him on board.”

Alok Jalan, Managing Director, Laqshya Media Group, said, “When we took on the initiative to make Event Capital India's largest IP creator and aggregator, we were extremely focused and with the support of our entire Laqshya Media machinery we are committed to make this brand a world class live and digital content hub. Swaroop has been on our mind for quite some time and with him we are confident to take the next big step in this game changing IP environment.”

Swaroop Banerjee said, “It is a gigantic opportunity and I am excited to work with such a talented team. I am overwhelmed by their generosity in supporting me and allowing me total autonomy to create a lifestyle, music and sports vertical from scratch and revitalize the existing genres of live content that we own. You will very soon hear announcements from us on larger than life collaborations with Bollywood, international music, alternative sports and lifestyle.”

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