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CouponDunia users to ‘earn when they shop’ with Cashback

The website has undergone a complete brand identity makeover, along with a new logo to indicate ‘big savings’

BestMediaInfo Bureau | Mumbai | April 29, 2016

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CouponDunia, India’s #1 couponing destination has launched a scheme called Cashback to make shopping on the website a more rewarding experience for its users. CouponDunia users will earn cash – in the form of Cashback ? when shop at their favourite online stores.

The Cashback will be provided in addition to any other deals or discounts that the online store provides. CouponDunia has grown to become India’s largest destination of discounts, coupons and offers and consists of regularly updated coupons from top Indian online merchants such as Flipkart, Amazon, eBay, Jabong, MakeMyTrip, PayTm and BookMyShow.

CouponDunia has also undergone a complete brand identity makeover and has introduced a new logo to indicate ‘big savings’. A piggy bank is universally recognized as a symbol for savings.  Cashbacks too works the same way, accumulating cashback earnings over a period of time as savings. The CouponDunia logo design is, consequently, a customized piggy bank in the shape of an elephant, signifying the ‘big savings and earnings’ offered by CouponDunia.

The company has also launched a new “CouponDunia Browser Extension” for Google Chrome that gives users quick access to cashback, coupons, deals, and price comparison. Sameer Parwani, Founder and CEO, CouponDunia, said, “Our aim has always been to be the pre-shopping destination that consumers visit before making any transaction online. Adding cashback brings CouponDunia a step closer to that goal. We hope our revamped offering will present our customers with a platform which will enable them to make smarter shopping decisions – and save or earn a whole lot of money.”

With its revamped business strategy, CouponDunia expects to substantially increase its user base and sales. Currently, CouponDunia facilitates a gross merchandise value (GMV) of Rs 1,000 crore and aims to scale it up to Rs 4,000 crore in the coming year. The company also targets to see a three-fold increase in its app downloads to 7.5 million from the current 2.5 million downloads now.

“With a sleeker, more contemporary visual design and a fresher outlook we plan to better engage and gain customer loyalty,” Parwani said.

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