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Aroon Kumar is CricHQ’s GM – Global Marketing

Kumar has been looking after the company’s global marketing initiatives and the repositioning of brands ‘ValueFirst, and ‘mGage’

BestMediaInfo Bureau | Delhi | April 5, 2016


CricHQ, a leading digital platform for cricket, has appointed Aroon Kumar as General Manager – Global Marketing. He will lead the company's investment into India, identified by the company as “the beating heart of cricket”.

Kumar is an award winning marketer and digital business leader, with 14 years’ experience in marketing, branding, consumer insights, advertising, digital, mobile and social media marketing. He takes charge as General Manager, Global Marketing at CricHQ, after looking after the global marketing initiatives and the repositioning of brands ‘ValueFirst, and ‘mGage’ from VAS providers to digital and mobile engagement companies.

In his previous social and digital media assignments, Kumar has delivered some benchmark social, digital and mobile marketing campaigns in India and other geographies, for brands like Ernst & Young, Acer India, Pepsi, Delhi Dare Devils, Nestle, Ford India, Samsung, HDFC Bank, Colgate Palmolive – Australia, Maruti Suzuki, Singapore Tourism, Unicef, PMO-India and Turkish Airlines.

Jarred Sewell, CricHQ’s CMO, said, “In Aroon we have a world class marketer who is perfectly suited to lead CricHQ towards achieving our growth targets. It is exciting to be in a position to build a world class marketing team around him in New Delhi.”

Simon Baker, CricHQ CEO, added, “We have made a strategic decision to invest into India. We knew that we could find world class resources who were equally passionate about the game of cricket - In Aroon we have validated that decision and look forward to quickly growing the sales and marketing teams.”

CricHQ is the leading digital platform for cricket worldwide, used by over 47 cricketing nations for their central administration, CRM, competition management and talent identification. The CricHQ platform includes mobile and tablet scoring capabilities and will now also be able to offer best of breed laptop based scoring.

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