Future Consumer Enterprise brands will be available across 22 Star Bazaar stores in Maharashtra and Karnataka
BestMediaInfo Bureau | Mumbai | March 4, 2016
Two of India's leading retail chains have come together to reach out to FMCG consumers in Maharashtra and Karnataka. Star, a Tata and Tesco enterprise, has tied up with Future Consumer Enterprise Ltd (FCEL), to retail a wide range of food and non-food products across Star Bazaar’s 22 stores in Maharashtra and Karnataka.
Initially, Star Bazaar will introduce close to 148 SKUs across 10 FCEL brands to be able to provide customers with a unique product price proposition. The Future Group’s portfolio includes popular consumer products in categories like juices, biscuits, wheat flour, among others. The range will be made available across large format hypermarkets of Star Bazaar in the initial phase.
The alliance offers customers the unique advantage of accessing everyday products at a reasonable price. The launch will also see exclusive offers and promotions for Star’s Club card loyalty members. The association aims to serve customers an unmatched array of products and introduce services that will make the store a one-stop destination for all daily household needs.
Speaking of the launch, Jamshed Daboo, Managing Director, Trent Hypermarket Ltd, said, “The privilege is completely ours that we have got these lovely brands. The uniqueness we see that these brands represent the tastes and preferences of the Indian consumer. We are not restricting ourselves to find these brands in the large stores. You will find them in small stores in the next two months. Going forward, we have a fairly robust store opening programme and each of our stores will be carrying a larger number of these brands.”
Elaborating on the association, Kishore Biyani, Group CEO, Future Group, said, “I think it’s a very happy occasion for us today that our consumer product has been accepted by another retailer. I believe they saw some merit in us, our products, our quality; our SKU’s and supply chains. We have about 350 SKUs and intend to touch 1,000 SKUs by next year. Our products, for instance, the toilet cleaner, has a 55 per cent share in our stores and I’m sure Star Bazaar will also have that kind of share in the coming months. I’m sure Star Bazaar will get better margins, than what they get from other FMCG companies.”
“It is also building of a relationship,” Biyani went on to say, adding, “This relationship will go further. We have a lot of ambition to achieve with the Future Group. I think it is another revolution in making. We believe among ourselves to become the top three FMCG companies in India by 2020.”
Uday Varma, Director, Commercial and Marketing, Trent Hypercity Limited, said, “Star Bazaar is a multi-format chain and we are present in 22 stores across Maharashtra and Karnataka. We have always endeavoured to give our customers a unique offering with affordable pricing. And with that intention we have tied up with Future Consumer Enterprise Limited (FCEL).”
Devndra Chawla, Group President, Food and FMCG, Future Group, said, “FCEL is pleased to partner with Star Bazaar (Trent Hypermarket Ltd.) for introducing FCEL brands, which is on its way to become one of the finest Indian Food and FMCG Company. Future Consumer Enterprise Brands have expanded their reach pan India through Nilgiri’s, KBFP/KBCY, Big Apple, Aadhar and Easy Day stores and are present in almost 750 outlets including Big Bazaar. With this strategic alliance we would be increasing our reach to three million additional customers of Star Bazaar.”
Biyani said, “I would thank Jamshed for helping us with all the support and become one of the most prominent FMCG companies. People have always looked upon us as a retailer, but I have always said I’m a consumer. We have about 40 brands on fashion, 30 brands in FMCG goods and have various joint ventures with different companies of the world. We are getting into a lot of categories based on the consumer insight. For this, we need support from fellow retailers. I think just because one of the prominent retailers has supported us, I believe it will leverage us all over the country.”