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The Social Street ropes in Heena Mistry as Head of events and experiential business

Mistry moves from SOI Live Marketing & Events

BestMediaInfo Bureau | Mumbai | March 4, 2016

Heena Mistry Heena Mistry

The Social Street has roped in Heena Mistry to head its events and experiential business. She will operate out of the company’s Mumbai office.

Mistry has more than 15 years of experience and moves from SOI Live Marketing & Events, where she was a Director and lent her expertise with leading brands and more than a hundred marketers across various industries pan India.

Mandeep Malhotra Mandeep Malhotra

Mandeep Malhotra, Founding Partner and CEO of The Social Street, said, "Heena is very well known in the industry for her impeccable delivery on various brand requirements. She is renowned for her ability to exceed client expectations. She brings to our team a sense of great commitment and prudence, which is hard to find these days."

Commenting on her new role, Mistry said, “It’s a matter of pride for me to be associated with TSS. I join this team with great expectations and delight. I am very confident of building on the immense learning I had at SOI Live Marketing. Mandeep and Pratap have a clear vision for The Social Street and knowing that they wanted me on the team gives me loads of confidence to do well. I am certain that my partnership with The Social Street will add a new dimension to my career.”

"I feel events and experiential marketing is a lot more than just brand activations,” Mistry went on to say. According to her, the role is all about delivering a memorable 360-degree integrated marketing solution.

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