The launch in Tamil Nadu is a precursor to the expansion of the channel’s footprints in regional markets
BestMediaInfo Bureau | Delhi | March 11, 2016
NDTV Good Times, a lifestyle channel from the NDTV Group, has launched a Tamil audio feed, expanding its reach to Tamil speaking viewers in both Tamil Nadu and around the country. Viewers may choose the Tamil audio option to watch popular anchors speak Tamil.
The launch in Tamil Nadu is a precursor to the expansion of the channel’s footprints in regional markets. NDTV Good Times will initially focus on delivering content from its existing extensive library across food, travel, wellness, weddings, style and reality, showcasing popular properties like ‘Band Baajaa Bride’, ‘Highway On My Plate’, ‘Chakh le India’, ‘Vicky Goes Veg’, ‘Bachelor’s Kitchen’, ‘Luxe Interiors’, ‘Get The Look’, ‘No Big Deal’, ‘Heavy Petting’ and ‘Yogasutra’, to name a few.
Commenting on the launch, Arati Singh, Channel Head, NDTV Good Times, said, “We are pleased to announce the launch of NDTV Good Times in a regional language with Tamil audio feed. The channel, with its focus on food, travel and fashion, understands that the content is relevant to the Tamil audience.”
“The launch of Tamil feed is in line with our expansion strategy, as we wanted more and more viewers to access and consume our content in their native language,” she went on to say, adding, “We hope the viewers will appreciate our lifestyle programming that advocates living large and celebrating life in young Indian style.”