Madison BMB wins Asian Paints' Bath vertical account
The mandate includes advertising, strategy and creative for all brands that come under the Bath vertical
BestMediaInfo Bureau | Mumbai | March 30, 2016
Madison BMB has won the Asian Paints business. The mandate includes advertising, strategy and creative for all brands that come under the Bath vertical. Madison BMB is the advertising unit of Madison World.
Manish Choksi, President, Home Improvement, International Business and IT, Asian Paints, said, “We are happy to have Madison BMB work on our Bath Business portfolio. In the short duration that they have worked with us, they have successfully created ideas and campaigns that have brought saliency for our bath brands. The conceptualization and execution of ideas – both have been done quite well.”
Prabha Prabhu, CEO, Madison BMB, said, “To begin with, Asian Paints gave us a project on EssEss (bath fittings and accessories), a brand that it had bought over. We did a good job in terms of strategy and creative, and that made Asian Paints give us the creative responsibilities for the entirebath business on a retainer.”
She added, “I am proud to be associated with a prestigious company like Asian paints.
It is stimulating for myselfand my people to work with the very capable brand teams at Asian Paints. After owning the Walls business, we will work towards Asian Paints owning the Bath space.”
Raj Nair, Chief Creative Officer, Madison BMB, said, “It's great to work with the leadership and brand team at Asian Paints Bath Business. The opportunity to build brands through communication, ground up, is truly challenging and stimulating at the same time. We are in the process of developing work that is above, below and through the line and making sure ideation with regard to strategy and creative is truly insightful followed by pitch perfect execution.”