The agency will be responsible for advertising, strategy and creative for Angel Broking and all the other group companies
BestMediaInfo Bureau | Mumbai | March 2, 2016
Madison BMB has won Angel Broking account in a multi-agency pitch. The agency will be responsible for advertising, strategy and creative for Angel Broking and all the other group companies including Angel Global Capital Pvt. Ltd., Angel Commodities Broking Ltd., Angel Securities Ltd. and Angel Financial Advisors Pvt. Ltd.
Prabha Prabhu, CEO, Madison BMB, said, âWe won the Angel Broking Account in a multi-agency pitch. Angel Broking is a respected Stock Broking and Wealth Management company established in 1987. Known for its unique retail-focused stock trading business model, Angel is committed to providing âPersonalised Serviceâ to all its clients. They believe in providing speed, precision, customisation and convenience to their retail customers.
Angel Broking has been in the forefront of technology and Innovation. They have been constantly evolving by providing Digitisation of all their services, catering to todayâs Digital Natives. The objective of Angel was to portray this image. And our Strategy and Creative achieved creating the imagery of a Digitally Savvy Broking Company with their superior Online offerings. We plan to track the image every quarter and I canât wait to see the positive result after 3 months of releasing the campaign.â
Raj Nair, Chief Creative Officer, Madison BMB, said, âAngel Broking is no new name in the world of investments, wealth management and stock-broking, having been trailblazers since well over two decades now. Angel Brokingâs expertise and award winning services have been instrumental in leading the way for others to follow. Their brief to us was clear â set Angel flying high by communicating about the new age Digital avatar of Angel. We approached the communication task by devising a fully integrated approach and managed to make the Angel Broking team see value and differentiation in the proposition and communication. During the process we have worked hand in hand with the team at Angel Broking. Hopefully, the campaign will achieve their goals and go a long way towards cementing a great relationship for the brand with the digital native consumerâ
GaganÂ Singla,Â CMO,Â AngelÂ Broking,Â said,Â âAngel Broking strives towards enhancing wealth of its customers through its âbest-in-classâ research and advisory, trading products and digital experience. Hence the imperative to have a creative agency on board who could share our ideology and help us in our initiatives to drive further value. Madison with their âout-of-the-boxâ creative edge and research-backed strategy reflected these sentiments and was the natural choice to partner with. I am sure that together we will create some path breaking work and scale heights in our communication.â
Madison BMB is the advertising unit of Madison World, a diversified Communication Group with 26 units across 11 specialized functions of Advertising, Media, Business Analytics, Out-of-Home, Events, Activations, Retail, PR, Entertainment, Mobile and Sports; employing over 1,000 communication professionals across cities in India, Sri Lanka and Thailand.