HT Media launches second radio station, Radio Nasha, in Delhi

It is the first of the phase III radio launches from HT Media. Radio Nasha is positioned as India's first cool retro station and will mainly play Bollywood music from the 70s, 80s and 90s

BestMediaInfo Bureau | Delhi | March 10, 2016

HT Media Ltd has launched its second radio station, Radio Nasha 107.2 FM, in Delhi. Radio Nasha is India's first cool retro station and will mainly play Bollywood music from the 70s, 80s and 90s.

The launch of Radio Nasha in Delhi is the first of the phase III radio launches from HT Media, which had acquired 10 frequencies across Delhi, Mumbai, Hyderabad and UP during the phase III auctions. According to company sources, the new station garnered a lot of appreciation on social media during its test transmission that started on February 26, 2016.

With the launch of Radio Nasha, HT Media will be the only company in India operating two stations in Delhi. Its existing Fever FM is the fastest growing radio station in the country. The strategy has been to segment the radio listening market into two distinct spaces – Radio Nasha that will play cool retro music and the existing Fever 104 FM that plays contemporary hit Bollywood music. The two differentiated radio stations will offer advertisers a choice of two sets of audiences to meet their needs better.

Harshad Jain

Harshad Jain, CEO, Radio and Entertainment, HT Media Ltd, said, “Currently there is no radio station that does justice to the excitement, romance and attitude of the magical eras of 1970s to 1990s. Radio Nasha 107.2 FM will be the first ever radio station packed with passion, fuelled by Bollywood celebrities and driven by RJs with a style that will be young, energetic and classy. Radio Nasha will make retro 'cool' and create a station that will be the destination station for listeners. We look forward to delight listeners with innovative content and presenters that will be industry first on radio.”

Fever FM operates in the five metros of Delhi, Mumbai, Bangalore, Chennai and Kolkata. Fever FM enjoys a strong leadership position in Delhi, Bangalore (non-Kannada space) and Kolkata and is the fastest growing radio station in Mumbai. Radio Nasha will soon operate in 13 cities with 15 stations.

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