The online video streaming platform for premium content also holds the exclusive digital rights to live broadcast of the mega cricket event
BestMediaInfo Bureau | Delhi | March 8, 2016
Hotstar, one of Indiaâs leading video streaming platforms, has extended its partnership with ICC World Twenty20 2016 through a sponsorship agreement with cricketâs international governing body, ICC.
The agreement makes Hotstar an associate sponsor of the tournament and ensures on-ground visibility for the platform at all venues for the entire duration of the month-long tournament.
In addition to the sponsorship agreement, Hotstar also holds the exclusive digital rights for the live broadcast of ICC World Twenty20 2016.
Ajit Mohan, President & Head, Hotstar, said,Â âWe are delighted to have deepened our association with the ICC World Twenty20 2016. With the sponsorship, we are reinforcing our commitment to our users and delivering on the promise that whenever there is cricket, Hotstar is the place to follow the game. Continuing on our efforts over the last one year, we are focused on creating a delightful proposition for cricket fans.â
ICC Chief Executive David Richardson said,Â âWe are delighted that Hotstar has decided to strengthen its support of cricket and relationship with the ICC as a global partner of World Twenty20 India 2016.
âThrough the media rights partnership, Star India reaches out to a global television audience, which is further expanded via its digital platform, Hotstar. With the extension of the relationship to include sponsorship, Hotstar will now have the opportunity to engage and interact with the in-stadia cricket enthusiasts.â
As the momentum builds ahead of the tournament, Hotstar will launch a series of campaigns to further drive up the anticipation among cricket lovers for this event.