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Havas Media’s Arena wins Bagrry’s account

The agency won the business after a multi-agency pitch process. The account will be handled from the Gurgaon office

BestMediaInfo Bureau | Delhi | March 3, 2016


Arena Media, a part of Havas Media Group, today announced the win of Bagrry’s India, a leading brand of breakfast cereals and health foods. The business was won after a multi-agency pitch process. The integrated media mandate will include traditional as well as digital and mobile duties. The account will be handled from the Gurgaon office of Arena.

With a tagline of ‘Let’s put health first', Bagrry’s has been a pioneer for products such as muesli, oats, bran and a whole range of healthy foods, made in India for India. For 25 years the brand has helped consumers follow a fit and healthy lifestyle.

Aditya Bagri Aditya Bagri

Aditya Bagri, Director, Bagrry’s, commented, “As India’s health food FMCG we are dedicated to creating products that are cherished by customers and not viewed as a mere necessity. Arena instinctively understood our passion, vision and forward thinking. Arena has the credentials, strengths and focus to build platforms of connect and relevance across media. They also have a good understanding of the Indian customer who is today driven by quality.”

Anita Nayyar Anita Nayyar

Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “The Indian consumer’s dependence on packaged foods has increased and health awareness has constantly been on the rise. Bagrry’s has played a meaningful role in customers’ lives over the past many years; it is a great brand in a targeted but high potential category. We are honoured to take on the mandate of yet another innovative and pioneer Indian brand.”

Mohit Joshi Mohit Joshi

Mohit Joshi, Managing Director, Havas Media India, added, “Wellness ranks high as an emerging industry, and Bagrry’s is perfectly positioned in that domain. At play will be Havas Media Group's integrated media skills centered on digital-mobile and the Meaningful Brands framework which together will map the brand chart for Bagrry’s. We look forward to working with the team.”

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