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GEC Watch: Star remains at No. 1; Sony returns to top list

Star Plus and Life OK have gained the maximum viewership in Week 10 of BARC ratings. Sony checked in at No. 6 edging out DD National

BestMediaInfo Bureau | Mumbai | March 17, 2016


Star Plus continues to be on top and has gained maximum viewership in Week 10 of BARC impressions released today. All the other channels, including the free to air (FTA) ones, have gained numbers, after the previous week’s losses due to the India-Pakistan T20 match. The pecking order remained almost the same except for the re-entry of Sony into the top channels’ list.

Asia Cup remained the most watched show on television, especially for the Bangladesh versus India match telecast on Saturday, March 6. It has also boosted the viewership of Star Sports 1 and Star Sports 3, along with that of DD National.

According to select data shared by BARC India for Week 10 for Hindi general entertainment channels (March 5 - March 11) {HSM: NCCS All: 4+ Individuals: BARC India base – All India (U+R), Impressions (000s)}, Star Plus continued to be at the No. 1 position with 707636 Impressions, up from last week’s 677342 Impressions.

Colors remained at No. 2 with 668653 Impressions, a marginal increase from 667036 Impressions in Week 9.

Zee TV is at No. 3 with a gross viewership of 631579, rising from last week’s 626362.

Life OK is at No. 4 with 469661 Impressions, a handsome rise from last week’s 435372.

SAB TV is at No. 5 with a gross viewership of 391520, up from last week’s 384177 Impressions.

Sony is back in the GEC top channels’ list at No. 6 with 301805 Impressions. The channel lost its place as DD National had found a place last week, on the back of the Asia Cup India-Pakistan match.

FTA channels

Zee Anmol continues to be the leader among FTA channels clocking 548303 Impressions, despite a decrease from last week 594218 Impressions.

Sony Pal is at No. 2 with 518422 Impressions (up from last week’s 500119).

Star Utsav is at No. 3 with a viewership of 509852 Impressions (last week 486353).

Rishtey came in at No. 4 with 412257 Impressions, marginally higher than last week’s 410192 Impressions.

Top 5 programmes

As per select data HSM: NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals: BARC India base – All India (U+R), DD National’s Micromax Asia Cup T20 2016 Live – Bangladesh vs India garnered the maximum eyeballs with a viewership of 22056 Impressions. It must be however noted that the India vs Pakistan match which topped the charts last week, had higher viewership.

Colors’ Naagin held on to No. 2 with an average viewership of 19579, almost similar to last week’s. 19564

Star Plus’ Saath Nibhaana Saathiya is at No. 3 with an average viewership of 12822, up from last week’s 12148.

Among fiction shows that have come back to the top list, after being edged out by the Asia Cup, are Ye Hai Mohabbatein (Star Plus) at No. 4 with 12462 and Kumkum Bhagya (Zee TV) at No. 5 position with 12383 Impressions.

[All data in Impressions (000s)]

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