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ESPNcricinfo launches four digital videos for cricket fans on the eve of World Cup T20

The video series ‘Match Day’, ‘On the Road’, ‘Polite Enquiries’, and ‘Two Men Out’, began rolling on the website from March 15 and will continue all through the cricket tournament

BestMediaInfo Bureau | Delhi | March 17, 2016

ESPNCricinfoESPNcricinfo is coping with the cricket fever in the air with four flagship digital video series, that aspire to bring the game closer to Indian fans. To provide comprehensive coverage of the World Cup T20, ESPNcricinfo has introduced ‘Match Day’, ‘On the Road’, ‘Polite Enquiries’, and ‘Two Men Out’.

The video series began rolling on the website from March 15 and will continue all through the World T20. Aired on ESPNcricinfo, Sony ESPN, Sony ESPN HD and the ESPNcricinfo mobile application, ‘Match Day’ will feature some of the most respected voices in cricket, such as Ian Chappell and Mahela Jayawardene, presenting match analysis with a unique perspective on the action.

The programme will be backed by insights into the successes, failures and key moments of the tournament. The presenters scheduled to be regulars in this series, are legends and are popular for calling the game as they see it, which should make the programme the insightful catch up a fan wound want of the day’s action.

Speaking of ESPNcricinfo’s continuing focus to develop and deliver novel content for enhanced fan experiences across digital and television, Sambit Bal, Editor-in-chief at ESPNcricinfo, India and South Asia, said, “ESPNcricinfo Match Day brings to television all the values of the world’s premier digital cricket destination: credible voices, strong opinions, sharp insights, savvy with numbers, and the strengths of a global network. Ian Chappell, Ajit Agarkar and Sanjay Manjrekar are familiar names on ESPNcricinfo, and we are hugely excited about the television debut of Mahela Jayawardene, a World T20-winning player and a legend of the game. If we are to make only one promise, it will be this: our analysts will be calling it as they see it.”

Ramesh Kumar, Vice President, Head of ESPN India and South Asia, said, “In our endeavour to serve our cricket fans anytime, anywhere, ESPNcricinfo Match Day programme during World T20 brings the best of ESPNcricinfo insights and analysis for every match on ESPNcricinfo digital media platforms globally. In India fans can also experience the programme on Sony ESPN. The programme is a perfect example of the multi-platform way that we are growing ESPNcricinfo, and highlights the value that is being unlocked for fans by our recent Sony ESPN agreement.”

Following ‘Match Day’ fans can discover the sights and sounds of India with Melinda Farell with ‘ESPNcricinfo ‘On The Road,’ as she travels across the country on a cricketing pilgrimage. A travel and features video series, it provides fans a window to the World T20 tournament through multi-media content, social media integration and user generated content.

The ESPNcricinfo ‘On The Road’ microsite (link) will deliver a mix of daily and weekly content that will be amplified on social media platforms, including Facebook, Google+, Twitter, Vine, Instagram and YouTube. The series will include a call to action for user-generated content, through #ontheroad and #fandugout.

‘Polite enquiries’ is an interactive platform for fans, with cricket writer Jarrod Kimber and an ESPNcricinfo staffer, answering fan questions on Twitter. Through five episodes of light-hearted conversation, fans can send in any subject or question about cricket they may want answered.

‘Two men out’ will offer a quirky, yet incisive, take on recent events in the game by Kimber and popular British comedian Andy Zaltzman. The five-episode series will add a dash of humor to the TSexperience, augmenting fan engagement.

The ‘Match Day’ schedule:
Match Platform  Timing
Super 10 Stage - Single Match Days SONY ESPN/ SONY ESPN HD/ ESPNcricinfo 7:00pm
Post Show SONY ESPN/ SONY ESPN HD/ ESPNcricinfo 11:00pm
Match 2 of day SONY ESPN/ SONY ESPN HD/ ESPNcricinfo 7:00pm Post show:   11:00pm
Semifinal/Final (** Matches beginning 30 minutes earlier for the knockouts) SONY ESPN/ SONY ESPN HD/ ESPNcricinfo Pre show:  6:30pm Post show:   10.30pm


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