Discovery partners with WWF-India to promote Earth Hour

The promotional partnership will be leveraged through Discovery's network in India. The worldwide pledge to conserve energy occurs between 8.30 PM and 9.30 PM on March 19 this year

BestMediaInfo Bureau | Delhi | March 17, 2016

Discovery Channel has pledged its support to Earth Hour 2016, which is a worldwide celebration every year aimed at bringing people together for the planet. The channel is partnering with World Wide Fund for Nature – India (WWF-India) to help raise awareness of the importance of climate change and renewable resources to inspire people to move to solar energy.

The promotional partnership will be leveraged through Discovery's network in India, spanning on-air, digital and social media platforms.

Earth Hour is WWF's global environmental movement. Begun in Sydney in 2007, Earth Hour has grown to become the world's largest grassroot movement for the environment, inspiring individuals, communities, businesses and organizations in over 170 countries and territories to take tangible climate action.

On the last Saturday of every March, millions of people across the globe unite in a stunning show of support to raise awareness about climate change. This year, Earth Hour will be observed on Saturday, March 19, 2016 from 8.30 PM to 9.30 PM.

Earth Hour 2016 is calling on citizens across the country to switch off non-essential lights for the hour and go solar. Supporting the government's pledge to move toward renewable energy, the campaign is focusing on the benefits of renewable energy for a sustainable and greener future. Blessed with approximately 300 clear sunny days, India has a potential to harness 5,000 trillion kWh of energy per year, much more than the country's total annual energy requirement.

Himanshu Pandey, Director, Marketing and Communication, WWF-India, said, “Earth Hour is a global campaign by WWF that not only has massive outreach but has also led to action across the world. We believe that our association with Discovery will provide us a platform to reach more people and make them more responsible towards the planet. The association with the leading television network will strengthen the Earth Hour initiative to draw attention to conservation issues that we face as a planet.”

In India, the Earth Hour campaign has received unprecedented support, demonstrated by participation in over 150 cities by several State and city administrations, the Armed Forces, public and private sector companies, celebrities and individuals. Lights at the Rashtrapati Bhawan, the Prime Minister's residence, residences of Chief Ministers and landmark monuments like India Gate, the Gateway of India, the Howrah Bridge etc. have been switched off every year in support of the movement.

Info@BestMediaInfo.com

Info@BestMediaInfo.com