Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business
BestMediaInfo Bureau | Delhi | March 28, 2016
Aidem Ventures &Zirca Digital Solutions Co-founder Vikas Khanchandani has decided to pursue other interests while he continues to mentor across the groupâs investments in the media space.
Moving forward, AlokRakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business.
Rakshitand Shethare integral members spearheading the TV verticals atAidem.Â Ghosh has been instrumental in growing the IMD Cloud (eBus) digital delivery service - a pioneer and leaderin its space with its self-serve capabilities. The companyâs Digital business had been spun out into a separate entity viz. Zirca Digital Solutions and has Neena Dasgupta heading the business. The company represents some of the largest global publishers and technology firms in the digital media space viz. MSN, Skype, Economist andOutbrain amongst others.
The management team has been strengthened with active participation of Karan Gupta, Director at Aidem and Managing Director at Zirca over the last couple of years. Gupta has been working closely with the entire management team charting the growth for the group making significant investments in India as well as South East Asia. âWhile Vikas steps away from his day-to-day role, he will continue to stay involved with the company as a mentor. He will be actively involved with the media technology projects that Aidem is already invested in. Having been part of the organisation since its inception, Vikas has been responsible for driving phenomenal growth for the company and has successfully navigated the business through challenging timesâ said Ashok Gupta, Chairman of Aidem Ventures &Zirca Digital Solutions.
Aidem has been a pioneer within the media services space creating a suite of services for media owners on broadcast and web. In addition to media monetisation, Aidem has been a leader in offering cloud-based digital delivery service for all video advertising converting the tape driven physical delivery market to a virtual one.