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Zee Entertainment acquires global telecast rights for TOIFA 2016, barring India

The Times of India Film Awards ceremony at Dubai on March 17 and March 18 will be telecast on Zee TV channels across the world

BestMediaInfo Bureau | Mumbai | February 23, 2016


The Times of India Film Awards (TOIFA) 2016 has tied up with the Zee Entertainment Group, which will be its exclusive telecast partner across the world, excluding India. The partnership extends to regions like the Middle East, Pakistan, the Asia Pacific, America, Africa and Europe.

The partnership aims to promote TOIFA’s grandeur and reach out to viewers across the globe. The event is scheduled to take place in Dubai on March 17 and 18. The Zee Entertainment Group, with its wide reach and strong foothold in the international market, claims to bring an extensive exposure for TOIFA 2016.

Commenting on the acquisition, Mukund Cairae, CEO, Zee Entertainment Middle East, said, “It’s a privilege to associate with TOIFA as an exclusive broadcast partner, as Zee is also the global leader in providing entertaining content for global viewers at present.”

“This partnership goes beyond the Middle East region as we have acquired international telecast rights,” he added. “With Zee’s global reach and viewership, we are sure to entertain the audience with Indian and Bollywood content.”

Manoj Mathew, Chief Content and Creative Officer at Zee Entertainment Middle East, said, “At Zee, our simple mantra is to continuously entertain and bring new content to our viewers. We continue to do this with our association with TOIFA and this year the awards have special significance since it is hosted in Dubai.”

“The event offers great entertainment with performances by some of the biggest Bollywood icons,” he went on to say, adding, “we are thrilled to partner with the event which will further delight our viewers not only on-ground but also broadcasting it on Zee Cinema and Zee Aflam for the region.”

The South Asian audience in the Middle East will be able to view TOIFA exclusively on Zee Cinema and the Arabic audience will be able to view the film awards on Zee’s Arabic Bollywood channel ‘Zee Aflam’.


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