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To The New Digital helps American Swan in technology revamp

Rebuilds a highly scalable and robust web application to support long-term marketing strategy

BestMediaInfo Bureau | Delhi | February 5, 2016

TTND-LogoAmerican Swan has gone live with its new corporate website that was built by To The New Digital. The agency helped design, develop and launch the new website. The new responsive web application aims to intensify consumer digital interactions by delivering single, seamless experience across devices and channels.

To The New Digital handled the complete technology overhaul of the old platform and built a highly scalable and robust platform, which can handle upto 10x of their current load. The entire application was rebuilt using cutting-edge technologies such as Grails, Elasticsearch and AngularJS. This has helped improve website speed with 0% down time.

Deepak Mittal, CEO, To The New Digital, said, “The American Swan project was indeed a challenging one due to many factors. Being an online business, there was an immense risk involved in migrating such a massive database from MySql to Elasticsearch. We spent several hours working on modules and then reworking them to reach the right solution. Using Elasticsearch as a complete data store as compared to traditional RDBMS database systems makes this revamp unique in itself.And we are very proud that with this technology overhaul, American Swan is better positioned than ever to turn its digital presence into a key lever for growth.”

To The New Digital is a premium digital services company that combines the power of technology, analytics, marketing and content for digital transformation. It has a team of over 600 people which includes technology evangelists, digital analytics experts, content specialists, and creative mavericks who have transformed businesses of more than 300 companies spread across 30 countries worldwide.


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