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TELEBrands rechristened as HBN India

HBN India to raise Rs 120 crore from PE players to expand retail outlets by FY18

BestMediaInfo Bureau | Mumbai | February 1, 2016


Riding on the recent spurt in online shopping, TELEBrands India announced that it will be re-branding its television brand as HBN India (Hot Brands India). The re-branding initiative is in line with the company’s aggressive growth strategy and near-term product roadmap. Reaching over 40 million household, enjoying a lion’s share in the market at 20%, HBN India is targeting a revenue of 200 Cr by opening 24 new retail stores for the new year 2016.

“We plan to raise Rs 120 crore from PE players to expand retail outlets from 110 to 300 by FY18”, said Hitesh Israni, MD, HBN India.

To further enhance the convenience and shopping experience for its customers, HBN India plans to launch a mobile app in 2016. Speaking on the occasion, HBN India Director, Manisha Israni reiterated, “For us, customer convenience is most important. With mobile apps fast-emerging as a preferred medium for shopping, we wanted to bring our extensive product line and unmatched offers in customers’ hands.”

Despite changing times, the logistical strength of HBN India, remains the in-house Indian Post Department which makes sure buyers from all across India — down to the semi-urban and-rural areas get their latest from the best in business.

Elaborating on the growth plans, Hitesh Israni said, “Television is the biggest contributor to our revenues. With a reach in 40 Million households, we have carved a niche in the television shopping segment. We are quite bullish on the home shopping business in India and are positive that our customer base will increase further as we increase our penetration in tier-2 and tier-3 cities. We will also add new products to our portfolio in 2016 and continue announcing exciting offers for our customers. Our biggest strength is the quality of our products—we will continue to follow the stringent quality check to ensure the product quality.”

Taking Prime Minister’s novel mission of “Make in India”, HBN India plans to take the model global. “With the aim to make the reach global and our esteemed buyers may get global goods at local prices,” added Manisha Israni.

HBN is available across the many widespread Cable and trusted DTH Networks such as Videocon d2h, Dish TV, KCCL and Asianet in Kerela, Arasu in Tamil Nadu, Fastway in Punjab Haryana, Hathway in North and West India, GTPL, J K cable in Jammu and Kashmir to name a few.


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