Just like its recent Vasmol win, the agency won this account too without any pitch
BestMediaInfo Bueau | Delhi | February 12, 2016
Ogilvy‚Äôs sister agency, Soho Square, has bagged its second account in a very short span of weeks. Soho Square Mumbai has signed on leading kitchen appliances brand, Faber.¬†This comes on the back of the Vasmol win, announced last week. And, just like Vasmol, this account too was handed to the agency without a pitch.Franke¬†Faber India is the country's¬†leading¬†kitchen appliances company¬†with a¬†state-of-the-art manufacturing facility¬†and an in-house R&D team. Product offerings under brand Faber include¬†hoods, hobs, cook tops, cooking ranges, built-in-ovens and dishwashers. It is the No.1 hoods and hobs brand in the country.
On the appointment,¬†Anil Bhamre,¬†Head - Marketing & Product Management,¬†Franke Faber India, said, ‚ÄúIn¬†our continued¬†strive for innovation,¬†brand-building and providing the best offerings to our esteemed customers,¬†we have chosen Soho Square as our strategic brand-building and creative¬†communication partner. We look forward to a¬†strong and innovative relationship¬†and thereby hope to¬†deliver the best solutions to our¬†stakeholders.‚ÄĚ
Samrat Bedi, Head of Office,¬†Soho Square Mumbai, said, ‚ÄúThis is a huge win for us. It reaffirms our creative strength and our ability to solve our clients‚Äô problems with panache.¬†Faber is a market leader, and we are quite excited about this opportunity. We will work to build on the¬†brand's strengths.‚ÄĚ
Mohit Ahuja, Senior VP, Soho Square Mumbai, added, ‚ÄúThe Faber win is an important one for us from a portfolio point of view. At Soho¬†Square, we already handle a modular kitchens and¬†tiles¬†brand;¬†brand¬†Faber further strengthens our 'lifestyle kitchens' portfolio.‚ÄĚ
Soho Square has been in the news for quite a few notable campaigns, one of the most famous being BJP‚Äôs 2014 Lok Sabha campaign, which led to the party coming to power at the Centre.