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Soho Square wins Faber creative mandate

Just like its recent Vasmol win, the agency won this account too without any pitch

BestMediaInfo Bueau | Delhi | February 12, 2016

soho-squareOgilvy’s sister agency, Soho Square, has bagged its second account in a very short span of weeks. Soho Square Mumbai has signed on leading kitchen appliances brand, Faber. This comes on the back of the Vasmol win, announced last week. And, just like Vasmol, this account too was handed to the agency without a pitch.

Franke Faber India is the country's leading kitchen appliances company with a state-of-the-art manufacturing facility and an in-house R&D team. Product offerings under brand Faber include hoods, hobs, cook tops, cooking ranges, built-in-ovens and dishwashers. It is the No.1 hoods and hobs brand in the country.
Anil Bhamre Anil Bhamre

On the appointment,¬†Anil Bhamre,¬†Head - Marketing & Product Management,¬†Franke Faber India, said, ‚ÄúIn¬†our continued¬†strive for innovation,¬†brand-building and providing the best offerings to our esteemed customers,¬†we have chosen Soho Square as our strategic brand-building and creative¬†communication partner. We look forward to a¬†strong and innovative relationship¬†and thereby hope to¬†deliver the best solutions to our¬†stakeholders.‚ÄĚ

Samrat Bedi Samrat Bedi

Samrat Bedi, Head of Office,¬†Soho Square Mumbai, said, ‚ÄúThis is a huge win for us. It reaffirms our creative strength and our ability to solve our clients‚Äô problems with panache.¬†Faber is a market leader, and we are quite excited about this opportunity. We will work to build on the¬†brand's strengths.‚ÄĚ

Mohit Ahuja Mohit Ahuja

Mohit Ahuja, Senior VP, Soho Square Mumbai, added, ‚ÄúThe Faber win is an important one for us from a portfolio point of view. At Soho¬†Square, we already handle a modular kitchens and¬†tiles¬†brand;¬†brand¬†Faber further strengthens our 'lifestyle kitchens' portfolio.‚ÄĚ

Soho Square has been in the news for quite a few notable campaigns, one of the most famous being BJP’s 2014 Lok Sabha campaign, which led to the party coming to power at the Centre.


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