Big Radio Reel will celebrate birthdays of eminent Bollywood personalities
BestMediaInfo Bureau | Mumbai |Â February 15, 2016
Adding to its bouquet of entertaining programming line-up, 92.7 BIG FM is launching yet another show, Big Radio Reel. It will be hosted by one of the most popular and versatile singers in the country, Shaan. Big Radio Reel will take listeners through the life journey of a celebrated Bollywood personality on their birthday. The show will go on-air in 36 Hindi-speaking markets, between 7- 9 AM, on the day of the celebrityâs birthday.
Bestowed with titles like âGolden Voice of Indiaâ and âMagician of Melodyâ, Shaan has lent his voice to many popular actors for films across languages and genres and has worked with the some of the best music directors in India. With his debut as a radio host, the singer will celebrate the birthdays of the very same celebrities he has sung for. BIG Radio Reel will entertain listeners with interesting trivia from the life of Indian cinema stars while taking them through the celebrityâs personal life, relationships, achievements and high and low points.
Shaan said, âThis is the first time that I will be hosting a show on radio and I am very excited about it. Moreover, I will be talking on a subject that is close to my heart. I am happy to share some interesting trivia from the life of noted personalities of Bollywood with the listeners. This in a way will be a tribute from my side and a little gesture of thanks for the stalwarts of Indian cinema.â
A spokesperson from Big FM said, âBig Radio Reel is a step forward towards providing quirky and fascinating content that would resonate well with our audiences. With this show Bollywood fans will get to start their day with Shaanâs enchanting voice and interesting stories from the lives of their favourite stars. It is our firm belief that we will raise the bar with BIG Radio Reel and Shaan as the host of the show, with his spellbinding voice and upbeat enthusiasm.â
The show will see a robust, multi-media promotional plan across key markets, which will include a 360Â degree marketing campaign. The radio network will engage with viewers and trade partners locally andÂ nationally through multiple platforms.