The agency takes over the business from Wieden + Kennedy following a three-way agency pitch
BestMediaInfo Bureau | Delhi | February 4, 2016
Publicis has won the Heineken India business after a three-way agency pitch. The agency takes over the business from Wieden + Kennedy and will handle the account from their Bangalore office.
The brand has been steadily growing market share in the country with their promise to retain the âOne Wold. One Heinekenâ brand ideology. What makes this win even more prestigiours is that Heineken has stood for famous advertising in every market it is present in. Europeâs No. 1 brewer and the Worldâs No. 2 in value, Heineken is known for its iconic design and product experiences.
Speaking of the appointment, Nakul Chopra, CEO, South-Asia, Publicis Worldwide and Bobby Pawar, MD, South-Asia, Publicis Worldwide in a joint statement said, âPartnering an iconic brand like Heineken is a dream opportunity. We are honoured to have been chosen. We look forward to collaborating with them to create world class engagement ideas.â
In making the selection, Samar Singh Sheikhawat, Senior VP â Marketing, United Breweries, Said, âWe are delighted to partner with Publicis on the Heineken business in India. They bring with them a wealth of knowledge in creating effective communication across consumer product categories in the country. We believe this association will give futher impetus to the fastest growing beer brand in our portfolio. We look forward to creating memorable work on Heineken in India in the years ahead.â
Paritosh Srivastava, COO, Publicis Ambience, said, âWe are very proud to be associated with an advertising hall of fame brand like Heineken. The challenge is to live up to the legacy of great work the brand has done globally and we are confident that together with the brand team we will meet it.â