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Mindshare appoints Jacob Kvist as Chief Investment Officer for APAC

In his new role, Kvist will drive Mindshare’s trading and investment strategy for the region leveraging Mindshare’s advantages of scale and thought leadership in full for their clients

BestMediaInfo Bureau | Delhi | February 2, 2016

Jacob Kvist Jacob Kvist

Mindshare has appointed Jacob Kvist as Chief Investment Officer for Mindshare Asia Pacific. Kvist had previously been CEO of GroupM Vietnam, a role that Ed Thesiger will now take over in addition to his current role as CEO of GroupM Indonesia. Both roles are effective immediately.

In his new role, Kvist will drive Mindshare’s trading and investment strategy for the region leveraging Mindshare’s advantages of scale and thought leadership in full for their clients. He will be working closely with Mindshare and GroupM trading teams in all local markets to ensure they provide their clients with unrivaled access to quality local inventory, tools and data as the markets increasingly moves to biddable and programmatic trading models.

Kvist will work with regional media and data and tech partners to ensure Mindshare’s multi-local trading strategies are combined with the best and most relevant regional and global offerings as well. He will further head up the accountability teams ensuring Mindshare continues it’s track record of always delivering in full the trading and pricing commitments they make to their clients. He will also be responsible for driving the supply side of Mindshare's ‘Adaptive Marketing’ proposition, which includes the establishment of the newly developed performance marketing FAST Hubs.

Commenting on the new role, Kvistsaid, “Mindshare more than any agency has proven itself consistently as a worthy market leader in Asia, and I’m thrilled to take on the challenge of transforming its market leading position of trading and value creation into a model that will see Mindshare adding further competitive advantage in the increasingly adaptive, data lead and automated world of media. I’m humbled by the track record of the team I’m joining. Taking on this challenge under the mentorship and guidance of Ashutosh Srivastava is a true privilege as well is the opportunity to work with all the incredibly talented teams Mindshare has in the region. I can truly say I’ll be working with the best and brightest in our industry.”

Ed Thesiger has been tasked with taking the business to the next level, which is a tough ask given the excellent performance over the past three years. His initial focus for the increasingly digitally focused market will be leveraging the growing demand for a programmatic offering, driving further operational efficiencies and ensuring the agency’s talent is fully equipped to navigate the increasingly complex media landscape.

Ed Thesiger Ed Thesiger

Commenting on the new role Thesiger said, “I see many similarities between Indonesia and Vietnam – economic, cultural and demographic. Similarities are also evident within the GroupM operations present there. Each has a high performing team consistently delivering excellent results for our clients. I am relishing the chance to help unlock further opportunities to drive both markets to even greater heights.”

Mark Patterson, CEO, GroupM APAC, commenting on the moves, said, “Jacob and Ed are both high calibre leaders eager and very capable to take on and embrace their respective new challenges and perform to the highest level. It’s a major advantage for our clients and people to be able to make these sort of talent movements within the organisation.”


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