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Maxus ties up with IoTBLR

Maxus and IoTBLR will work together with their brands in building new products and consumer engagement solutions

BestMediaInfo Bureau | Mumbai | February 22, 2016


Global marketing communications consultancy and award-winning digital agency, Maxus has announced a new partnership with the IoTBLR Foundation for Pervasive Computing (IoTBLR).

IoTBLR is the world’s largest IoT (Internet of Things) focused meet up group. IoTBLR was founded as an open community by Nihal Kashinath with a vision to grow awareness on IoT, empower individuals and organizations to build connected products and to create impact by leveraging pervasive computing solutions. Today IoTBLR members include entrepreneurs, working professionals, students, researchers, investors, journalists and lobbyists.

Members can attend workshops, talks, hackathons, work together on IoT projects, share equipment and resources, build IoT solutions and startups and generally stay updated about the latest developments in the connected world. Maxus and IoTBLR will work together with their brands in building new products and consumer engagement solutions.

Nihal Kashinath Nihal Kashinath

Speaking of the partnership, IoTBLR Founder Nihal Kashinath, said “We are very excited about working with Maxus and look forward to co-creating more campaigns and product prototypes that have rarely, if ever, been conceptualized before. We bring in a lot of technological fire power around the Internet of Things, wearable tech, virtual and augmented reality, rapid prototyping, etc as well as a massive developer network from which to crowd-source ideas plus expertise.”

“To put these to work in the context of a brand's story is terribly exciting for us,” Kashinath said, adding, “There is a symbiotic relationship between creative campaigns and bleeding-edge technologies and from our interactions so far with the Maxus team, we can confidently say that this partnership is going to push creative technology to stratospheric levels (possibly literally). So get ready to see futuristic tech come alive today”.

Unny Radhakrishnan Unny Radhakrishnan

Unny Radhakrishnan, Chief Digital Officer, Maxus, said, “We have been working with IoTBLR for some time now and it is a great learning experience. We had earlier launched Maxus Metalworks, our R&D lab, to work in the areas of emerging technologies and completed a couple of projects. Our teams have been conducting specialized workshops for some of our clients as well. This new partnership will help us keep our pace in understanding technology and leverage it for marketing and consumer services.”



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