ConceptualisedÂ by Grey India, the recent campaign for the Indian Navy highlights different facets of the naval force at the upcoming International Fleet Review
BestMediaInfo Bureau | Mumbai |Â February 1, 2016
The Naval Fleet Review is a long-standing tradition followed by navies all over the world. Usually called International Fleet Review (IFR), this occasion allows each nation to display its maritime capabilities and build trust and friendship among maritime nations.
Hosted by the Indian Navy, the International Fleet Review is scheduled to take place inÂ Visakhapatnam in February 4-8, 2016.Â Many ships of friendly navies from different countries are expected to participate in this naval celebration and demonstrate the bond of camaraderie and solidarity.
Highlighting the importance of Indian Navy on this occasion, Grey Group IndiaÂ conceptualisedÂ a multi-platform campaign consisting of a series of four television commercials, eight radio spots and multiple print ads. The campaign is also digitally supported along with branding at airports and in-flight magazines. The campaign aimsÂ at assuring the country of the Indian Navyâs preparedness, high morale and discipline by featuring them as the âSilent yet Strongâ force which solidly performs its actions in the vastness of seas and oceans, far away from land, to safeguard the maritime interests of the nation.
âWe are proud to be associated with this prestigious event. With this campaign, it has been ourÂ endeavourÂ to showcase aspects of the Indian Navy that are rarely seen by masses at large,â said SamirÂ Datar, Vice-president & Office Head, Grey Delhi.
VarunÂ Goswami, Executive Creative Director, Grey Delhi, said,â Most of us know of the Navy as a silent force that keeps our maritime borders secure. In hosting an event of this stature, thereâs an opportunity to showcase the might and prowess of the Indian Navy. It gave us a chance to lift the veil of ambiguity and reveal the strength behind the perceived silence. The campaign, shot over a grueling ten-day schedule, aims to highlight the many facets of the Indian Navy that make it an indomitable force, and therefore an apt host for the International Fleet Review 2016.â
Agency: Grey Group India
Creative team: Varun Goswami,Â Kumar Saurabh, Akash Kamathan, Gautam Bhasin, Piyush Jain
Client Servicing: Samir Datar, Pulak Bhattacharya, Bincy Babu, Vishal Pant
Production House: Storytellers
Director: Arun Gopalan
DOP: Andre Menezes
Films: Samir Chadha, Mitalee Prabhu