IndiaCast beams Colors to New Zealand

Partners with SKY to enthral viewers starting today

BestMediaInfo Bureau | Mumbai | February 9, 2016

After engaging viewers across more than 135 countries, IndiaCast is all set to further strengthen its footprint in the New Zealand market. Starting today, IndiaCast will reinforce Viacom18's leading Hindi GEC, Colors' presence in New Zealand, giving viewers in that country access to the offerings from the Colors content library as part of SKY's foreign language subscription channel line-up.

The Colors bouquet of offerings includes a robust combination of fiction dramas, non-fiction, reality shows, live events and blockbuster movies. The programming line-up caters to many entertainment needs of the Indian diaspora across the world making the channel the one-stop entertainment destination for viewers.

Raj Nayak

Raj Nayak, CEO of Colors, said, “At Colors, it has been our constant endeavour to present viewers with path-breaking content across the globe, which has fortified our position as a game changer in the television industry. As the channel launches on SKY in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers but also international audiences with entertainment avenues in sync with their sensibilities and preferences.”

Anuj Gandhi, Group CEO, IndiaCast, said, “IndiaCast has been at the forefront of bringing Indian viewers spread across the world one step closer to home and Indian culture by bringing them the best of Indian content. Our association with SKY enables us to reach out and further strengthen our footprint with content that engages and entertains.”

Commenting on the association, Megan King, Director of Content Strategy – SKY, said, “At SKY, we're always evolving to provide our customers with a world class entertainment experience. Colors offers superb Hindi entertainment content and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand.”

To create widespread awareness about Colors' availability on SKY in New Zealand, IndiaCast would be cross-promoting the inclusion of its new feed extensively across its network brands, on-air and online.

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