Together, both partners aim to enhance the omnichannel experience for consumers and redefine how content and commerce canÂ be merged across channels
BestMediaInfo Bureau | Delhi | February 4, 2016
Hugo Boss, the German premium fashion brand, has appointedÂ SapientNitro, part of the Publicis.Sapient platform, as its new digital lead agency. Together, both partners aim to enhance the omnichannel experience for consumers and redefine how content and commerce canÂ be merged across channels.
Gerd von Podewils, Senior VP Global Communication atÂ Hugo Boss, said, âWith SapientNitro, we have appointed a partner that represents our global approach to creatingÂ compelling brand experiences, driven by state-of-the-art technology. The ongoing digital revolution confirms our decision to transformÂ from a vertically integrated retailer to a data- and experience-driven fashion brand, the multiple paths to purchase of todayâs customer.â
Nigel Vaz, Global Chief Strategy Officer and SVP EuropeÂ at SapientNitro, said, âThe appointment of SapientNitro as Hugo Bossâ digital agency is an important momentÂ for both partners. What was separated before â e-commerce and an exciting brand experience â will join forces in a unique and highly personalized hub page concept in the future. We will bring the brand's strong, global, physical presence far closer to the increasing numberÂ of customers who experience fashion digitally.â
At the core of the partnership, SapientNitro will run the brandâsÂ digital platforms, including the primary website hugoboss.com.