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Gunn Report for Media 2015: OMD is Agency Network of the Year

Coca-Cola is Advertiser of the Year. India is No. 3 in the list of Most Awarded Countries

BestMediaInfo Bueau | Delhi | February 12, 2016

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The Gunn Report for Media, the global evaluation of media creativity, innovation and effectiveness, yesterday released its 2015 Media Report, summarising the overall media performance in the year January to December 2015. OMD is Agency Network of the Year, while Coca-Cola is Advertiser of the Year. The Most Awarded Country honours went to the USA, while India is the 3rd most awarded country.

The report is based on the results of the most important global, regional and national Media creative award contests spanning 42 markets. Highlights from the 2015 Gunn Report for Media include:

Most Awarded Media Agency Networks

  1. OMD
  2. Starcom MediaVest
  3. Mindshare
  4. PHD
  5. Mediacom

 

Most Awarded Advertisers in Media

  1. Coca-Cola
  2. Samsung
  3. McDonald's
  4. Vodafone
  5. Ikea
  6. Heineken

Most Awarded Countries in Media

  1. USA
  2. United Kingdom
  3. India
  4. Australia
  5. Hong Kong

Outstanding Campaigns in Media

  • Always, '#LikeAGirl', Starcom MediaVest Group, Chicago
  • Johnnie Walker, 'Keep The Flame Alive', Starcom MediaVest Group, Beirut
  • Newcastle Brown Ale, 'Band Of Brands', Starcom MediaVest Group, New York
  • No Somos Delito (We Are Not Crime), 'Holograms For Freedom', DDB Spain, Madrid
  • OPSM, 'Penny The Pirate', OMD Australia, Sydney
  • Oreo, 'The Oreo Eclipse', PHD, London
  • Vodafone, Red Light Application 'Between Us', Mindshare Turkey, Istanbul
  • ZDK Exit Deutschland, 'Nazis Against Nazis - Germany's Most Involuntary Charity Walk', GGH Lowe / Grabarz & Partner, Hamburg

Isabelle Musnik, Editor of The Gunn Report for Media, said, "The Gunn Report for Media 2015 proves that more than ever media innovation and creativity are key to brand success. Creativity and media are not mutually exclusive or even in competition - they interact with each other. While technology and data are fundamental to achieving results, it is insight, strategy and ideas that are essential to delivering them."

She added, "Media creativity is an effective and universal tool for brands to speak to consumers and to attain a brand's objectives by standing out in a crowded field of competitors.  They have to blend technology, media and content to create a live brand experience that is easily accessible."

The Gunn Report for Media 2015, which includes ranking tables and analysis, is now available to view in full online at http://www.gunnreport.com

The Gunn Report Book and Showreel of the Year 2015 DVD will be available in mid-March and will include The Gunn Report for Media 2015.

Info@BestMediaInfo.com

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