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GEC Watch: Colors retains No. 2 position with Zee TV closing in

Star Plus and Colors witness decline in viewership while Zee TV, Life OK, Sony gain eyeballs. All FTA channel witness growth in Week 6 of BARC ratings

BestMediaInfo Bureau | Mumbai | February 18, 2016


The sixth week of BARC Impressions saw DD National back to the top ten list of channels. SAB TV however couldn’t make a mark in Week 6 of BARC Impressions.

According to select data shared by BARC India for Week 6 for Hindi general entertainment channels (February 6 – February 12) {HSM: NCCS All: 4+ Individuals: BARC India base – All India (U+R), Impressions (000s)}, Star Plus continued to be at the top with 711158 impressions, a decline from last week’s 724223.

Colors is at No. 2 with 689432 Impressions, a decline from last week’s 713106.

Zee TV is at No. 3 with 686349 Impressions, a marginal gain from last week’s 684106.

Life OK is at No. 4 with 437228, a gain from last week’s 425211.

Sony Entertainment Television is at No. 5 with 349537, a rise from last week’s 338638.

FTA channels

Among the FTA channels, Zee Anmol continues to be at the No. 1 position with 669828 Impressions (last week 540883).

Star Utsav is at No. 2 with 437543 Impressions (last week 355093).

Sony Pal is at No.3 with 397413 (last week 330874).

DD National recorded 348202 Impressions.

Lastly, Rishtey is at No.4 with 343724 Impressions (last week 289121).

Top 5 programmes in Hindi GECs

 As per select data HSM: NCCS All: Prime Time (1800 – 2330 hrs): 4+ Individuals: BARC India base – All India (U+R), Colors’ Naagin continues to be the most viewed show with 20680 Impressions (last week 19573).

DD National’s India vs Sri Lanka – 2nd T20 was the second most viewed program with 16312 Impressions.

Zee TV’s Kumkum Bhagya slipped to the third spot with 14261 Impressions (last week 14587).

DD National’s India vs Sri Lanka – 1st T20 was at No.4 with 13992 Impressions.

Zee Anmol’s Jodha Akbar stood at No.5 with 13447 Impressions.

(All Impressions in 000s)

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