Fountainhead MKTG wins Triumph mandate

Fountainhead MKTG, a recent JV between Dentsu Aegis Network, New York-based MKTG and Fountainhead Entertainment, will handle the PR mandate for the lingerie brand

BestMediaInfo Bureau | Mumbai | February 10, 2015

Triumph International (India) has roped in Fountainhead MKTG, a recent venture between Dentsu Aegis Network, New York-based lifestyle marketing agency MKTG and the event management company Fountainhead Entertainment, to handle its PR mandate. The agency won the account following a multi-agency pitch.

Triumph enjoys a presence in over 120 countries with the core brands Triumph and sloggi. It is a member of both the Business Social Compliance Initiative (BSCI) and the Global Social Compliance Programme (GSCP). The brand is currently present in more than 1,000 points of sale across India including leading large=format stores, multi-brand outlets and multiple e-commerce portals. For the record, Triumph International was established in 1886 in Germany and is one of the world's largest intimate apparel companies.

Under the guidance of Shalindra Fernando, General Manager India & Sri Lanka, Triumph International and Jennifer Kapasi, Head of Operations, Triumph International (India), the brand aspires to enable Indian women to feel comfortable and confident in what they wear without feeling conscious about how they appear from outside. In India, women are waking up to and loving the benefits that perfect lingerie can bring to their lifestyles. Today they see their choice of lingerie as an inspirational key factor in the confidence they radiate. Women who wear the brand feel empowered from within, knowing they look amazing on the outside, throughout their journey in life.

Sharing her thoughts on the association, Kapasi said, “We are glad to be associated with Fountainhead MKTG. Triumph is the world's largest intimate apparel company and enjoys presence in over 120 countries. We at Triumph have a great team who are young, passionate, enthusiastic, and thrive to bring global collections to the Indian market, combining perfect fit, ultimate comfort with the latest international trends. With this association, we are looking forward to the same passion and enthusiasm that the team will bring to the table and collectively work towards achieving our goals to enrich our brand presence.”

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