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CNN-IBN announces Budget programming

The channel will telecast an array of programming to decode the Union Budget for Indian viewers all through February, leading up to the live telecast of the Railway and Union Budget

BestMediaInfo Bureau | Delhi | February 19, 2016

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The Union Budget is an important annual milestone for both individuals and the corporate sector, since it outlines national economic priorities for the year ahead. Every year, CNN-IBN attempts to decode the inherent complexities of the Budget for viewers. This year too CNN-IBN has a line-up of special programming it has named as ‘The Budget Booster’. The channel will bring a wide array of programming that will assess and evaluate the impact of the Budget on individuals, the industry and the overall Indian economy.

Apart from the live coverage of the Union and Railway Budgets, the extensive programming will comprise multiple special shows and segments. The special segment, ‘If I were FM’, will ask viewers’ to share that one thing they would announce in the Budget had they been the Finance Minister. ‘Budget on Campus’ will go to top institutes of the country and ask students to spell out their priorities for the Budget.

The award winning series ‘Axe the Tax’ will identify taxes and other related provisions that the government could target for easing the tax burden on common citizens. In ‘Budget Yatra’, CNN-IBN will travel to various parts of the country to do a reality check on the impact various reform measures undertaken by the government have had on sectors like agriculture, exports and manufacturing.

‘Budget and Politics’ will be a programme in which well-known politicians will discuss the impact of the Budget on politics in roundtable discussions. The ‘Corporate Wishlist’ will find CXOs talking of their expectations from the Budget. The channel will air this exclusive programming for the Budget all through February.

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