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Big Magic launches ‘Naya Mahisagar’

The light-hearted family entertainer will premiere on February 22 at 7.30 PM, and will air Monday to Friday every week

BestMediaInfo Bureau | Mumbai | February 16, 2016

Naya-Mahisagar

Big Magic strengthens its bouquet of shows with the launch of a brand new season of ‘Naya Mahisagar’. Set in the backdrop of Gujarat, the show, with an amalgamation of fun, fantasy and humour, will not only focus on the life of Mahi, a sweet, carefree, small-town girl and her modern, sarcastic and hypocritical mother-in-law, Ansuya Mehta, but also introduce well-known television actress Ketki Dave as Ansuya’s mother-in-law Diwadiben.

Produced by Hats Off Productions, Naya Mahisagar will premiere on February 22 at 7.30 PM, every Monday to Friday.

Ketki aka Diwadiben will be seen in a new avatar of a spirit who comes to earth to correct the actions and bring about a balance in the relationship between the saas and bahu. Diwadiben’s daughter-in-law Ansuya Mehta will be played by popular actress Pranoti Pradhan and Ansuya’s daughter-in-law Mahi will be played by Dharti Bhatt. Affable characters Mahi and Sagar (Sandit Tiwari) of season one of the show are all set to reprise their roles once again.

Bimal Unnikrishnan, Creative Director, Big Magic, said, “Mahisagar was a great family entertainer and we wanted our viewers to enjoy a brand new season of this much loved show. Our idea is to bring forth a hilarious show with a combination of fun, fantasy and humour, appealing to our target audience. We are confident that the new season will be embraced by viewers with the same love and affection.”

The launch of the show will see a multi-media promotional plan across key markets, which will include a 360-degree marketing campaign. The Big FM radio network will engage with viewers and trade partners locally and nationally through multiple platforms.

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