ZETC Bollywood Business Award

The 6^th edition of the awards will be telecast on January 16 at 9 PM on ZETC channel

BestMediaInfo Bureau | Delhi | January 14, 2016

The 6^th edition of ZETC Bollywood Business Award is back. Identifying and honouring the scions of Indian film industry like Salman Khan, Kareena Kapoor, Sanjay Leela Bhansali and Kabir Khan who have made headlines for their brilliant performances last year will be competing for this honored award tittle. The award show is slated to air on Saturday, January 16 at 9 PM.

The ZETC Awards has various categories such as best marketed film of the year, most profitable film/director / producer, box-office surprise of the year, highest single-day collection, etc. ZETC Awards is the only award show in the country which identifies and judges' winners purely based on their box-office and commercial success, with no jury involved.

Vishnu Shankar

Vishnu Shankar – Business Head, ZETC Bollywood and Zing, said, "This is our sixth year and we are elated to celebrate the success of distinct personalities of Indian Cinema who are driven by a commitment towards passion and excellence. ZETC Awards, yet again aims to bring –in together a complete star-studded evening for our Indian viewers.”

Komal Nahta

Commenting on his long-lasting association with the award, Komal Nahta, Host of ZETC Bollywood Business Awards 2014, said, “We take pride in being the only award show that maps down the true winners of the Bollywood industry, purely based on their box-office performances. 2015 has been a fairly good year for the Bollywood Industry on the whole, with hits like Bajrangi Bhaiajaan, Prem Ratan Dhan Payo and the latest released Bajirao Mastani. It gives me a complete high to be a part of such a talented fraternity filled with such talented and brilliant film makers.”

With the objective of reaching out to the diverse Bollywood fan following, the viewer engagement plan has been designed keeping the digitally active audience in mind. In order to increase dialogue with the global fan base, the awards committee will focus on taking the concept closer to the viewer more creatively. Raising curiosity level days before the award show, various social media platforms will be abuzz with Facebook contests, posts, tweets and e-mailers to keep the fans updated about the awards night.

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