Mudaliar joins Yatra from Lenskart.com. Previously, he had a decade long stint with Tata Sky as Vice President-Brand Marketing
BestMediaInfo Bureau | Delhi | January 21, 2016
Yatra.com has appointed Vikrant Mudaliar as the Chief Marketing Officer. He will be responsible forÂ leadingÂ marketing activities across all Yatra.com business-lines and group entities.Â While focusing on strengtheningÂ Yatraâs brand equity in the travel category, he will be responsible forÂ driving the marketing and communications strategy to support the companyâs overall strategic objectives. The role will also have him responsible for all traffic and consumer marketing initiatives across web and mobile platforms and driving customer-engagement and loyalty.
Commenting on the appointment, Sharat Dhall, President, Yatra.com, said, âWe are extremely excited to have Vikrant as part of the leadership team at Yatra. He belongsÂ to a rare breed of marketing professionals who have created and built brands in new categories. Vikrantâs experience in traditional marketing and digital media coupled with his consumer understanding will beÂ crucial in Yatraâs next phase of growth.â
Mudaliar brings with him over seventeen years of experience and has handled leadership roles across business management, marketing, sales and strategy functions. He has experience across sectors such as e-commerce, media & entertainment, automobiles and consumer goods. Mudaliar previously served as Chief Sales & Marketing Officer at Lenskart.com. He has also previously worked at Tata Sky as Vice President-Brand Marketing where he played a key role in making Tata Sky the category leader and also a leading consumer brand in the country. While his longest stint was with Tata Sky for close to a decade, he has also previously worked at General Motors India, Jumbo Electronics Dubai and Pepsi Foods Ltd.
âTravel as a sector has always intrigued me and to work for Yatra at this pivotalÂ time, when the industry is seeing customer empowerment like never before through innovative e-commerce platforms, is absolutely thrillingâ, said Mudaliar. âConsumersÂ are currently expecting brands to find relevant, unique and interestingÂ ways to interact with them. Yatra has visibility and services across travel categories and I hope to make its reach wider and measurable in a lot of ways. I am keen to adoptÂ new digital technologies in developing marketing innovationsÂ that help travellers identify Yatra as the most obvious choice.â