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MoneyGram bags eight-year extension of ICC sponsorship

The agreement marks an extension of MoneyGram's initial five-year relationship with ICC that included sponsorship of the 2011 and 2015 World Cup tournaments

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MoneyGram bags eight-year extension of ICC sponsorship

MoneyGram bags eight-year extension of ICC sponsorship

The agreement marks an extension of MoneyGram's initial five-year relationship with ICC that included sponsorship of the 2011 and 2015 World Cup tournaments

BestMediaInfo Bureau | Delhi | January 13, 2016

MONEYGRAM

MoneyGram has extended its sponsorship agreement with the International Cricket Council (ICC) for an additional eight years in an agreement that will see the global provider of money transfer and payment services sponsor all tournaments sanctioned by cricket's governing body and other associated events until the end of 2023.

The new agreement marks an extension of MoneyGram's initial five-year relationship with ICC that included sponsorship of the 2011 and 2015 World Cup tournaments.

“Cricket touches many lives and it's truly exciting to be a part of this sport and witnessing its potential to inspire and transform lives first-hand,” said Juan Agualimpia, MoneyGram's Executive VP and CMO. “At the end of the day, MoneyGram brings people closer just as the sport brings people closer across geographies. Our association with ICC has certainly helped establish MoneyGram as a preferred brand for South Asians around the world and we are delighted to extend this agreement for another eight years.”

“I am delighted that MoneyGram has decided to continue to support cricket by extending its relationship with ICC,” said ICC Chief Executive David Richardson. “The extension says much about the value of our events and that we continue to retain sponsors of the calibre of MoneyGram and at the same time attract new ones. The T20 format has brought in a lot of women viewership and we hope that women's cricket too finds its way around the world. I thank MoneyGram for their continued support and patronage of cricket.”

As momentum builds to the ICC World Twenty20 event in India, MoneyGram will launch consumer activation programmes in more than 100 cities and reach out to cricket fans around the world.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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