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IPG Mediabrands retains Heinz account

The account is worth Rs 100 crore. It was a race between IPG Mediabrands and Omnicom

BestMediaInfo Bureau | Mumbai | January 27, 2016

IPG-Mediabrands-topIPG Mediabrands has retained the media mandate for its Heinz account. The pitch process took place sometime end of last year and it was a race between IPG Mediabrands and Omnicom. Sources close to the development confirmed the news to BestMediaInfo.

The account was bagged by IPG Mediabrands in 2014 as well. The account size is approximately Rs 100 crore.

The campaign for Complan, from the Heinz stable, is already on air. It went live last week.

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