From Here On wins creative mandate of tween apparel brand 612 League

The agency will offer advice on all communication-based aspects, including brand positioning, creative ideas and developing a marketing and communications roadmap

BestMediaInfo Bureau | Delhi | January 15, 2016

612 League, the premium brand in tween apparels, has taken on board advertising and communications agency From Here On to create, implement and manage advertising campaigns for both 612 League and Baby League.

Manu Indrayan, Co- Founder & CEO, 612 League, said, “The best way to reach the target audience is by converging online and offline marketing initiatives. Our integrated marketing strategy will aim at effectively communicating with the customers and addressing their lifestyle needs, tastes and demands. By collaborating with a full-fledged creative agency such From Here On, we believe we will be able to fine tune our communication and media strategy across all platforms – TV, print, outdoor, digital and social media. We hope to connect and engage better with our customers given the highly experienced and creative minds at From Here On.”

From Here On will offer its expert advice on all communication-based aspects. Their skills will be sought from time to time on brand positioning, executing creative ideas and developing an effective marketing and communications roadmap. They will also offer consumer insights and inputs on brand architecture, design and strategy to boost brand salience and expand outreach for both 612 League and Baby League.

From Here On Communications (FHO) is a Delhi-based agency. It is is headed by Gullu Sen and Rajesh Aggarwal, both seasoned hands in the advertising arena. They have played pivotal roles in various agencies, launching and building a wide array of big brands.

Currently, the agency handles the brand building for Yamaha 2-wheelers, Facebook, Reliance Mobile, Videocon Appliances, Times Internet, Tilda Rice to name a few. Their latest campaign for Facebook - 'New way to Facebook' - is already creating waves and receiving an overwhelming response.

A statement issued by From Here On said: "Brand conscious moms are going out of their way to dress up their little ones so they stand out in a crowd. To reach out to this widespread mommy demographic, we are going to focus on digital and social media to engage and interact with them. The brand stands for good wholesome fun, playfulness, friendship, innocence, and an active outdoor lifestyle. We want to create a feeling of optimism and recreate the way kids look at the world. We are also looking at depicting that exuberance and curiosity that defines their growing up years. We are excited to be a part of the 612 League's brand journey, as the potential and possibilities for this brand, are tremendous… just like a child's inexhaustible inquisitiveness."

612 League is the first Indian clothing brand focusing on pre-teen children. Headquartered in the Millenium City of Gurgaon, the founders Manu Indrayan & his wife Mohita Indrayan are qualified professionals from IIM Bangalore and NIFT, Delhi respectively. The brand, launched through a pilot design studio facility in year 2009, has within a short period of six years, been able to penetrate the entire Indian market, being available at over 385 POS across 130 cities of India. 612 League is an 'imagined in India, international in outlook' brand that stands shoulder-to-shoulder in the retail market and matches global apparel brands in terms of quality and design.

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