Sarin has over two and a half decades of experience and has earlier worked with Living Media, Media Transasia, HT Media’s Magazine division and MTV, among others
BestMediaInfo Bureau | Mumbai | September 28, 2015
Raju Sarin has joined as Head of Mogae Plus, the sales division of Mogae Media that handles monetisation for FoodFood TV, Gaon Connection newspaper, and Reliance Retail activations. He will be based at the company’s Gurgaon headquarters.
Sarin is a media industry marketing and sales veteran with over two and a half decades of successful track record of product launches, revenue expansions and new business development. He has worked as Publishing Director with Living Media, The India Today Group, for the business division magazines like Business Today, Harvard Business Review, Men’s Health, etc., Publisher for Mail Today; CEO with Media Transasia, managing over 20 magazines in India and Bangkok; Business Head of HT Media’s Magazine division; and Regional Head of MTV.
Commenting on Sarin’s appointment, Tanya Goyal, Executive Director, Mogae Media, said, “Raju is a seasoned professional. He brings both width and depth to Mogae Plus. We are constantly being approached by third party brands to lend the strength of our sales force to them. Raju is being charged to do just that.”
Sarin added here, “We are building a young and competent team at Mogae Plus to help a larger number of third party brands reach the market more effectively.”
Joining him as Head of West & South operations of Mogae Plus is Sonali Ayyer. Ayyer has over 24 years of varied experience, holding leadership positions in TV and print media. After a longish stint at Zee TV, she has represented TV Asia and Sun Network (US Beam) and Imagine Movies (UAE beam) to brands in the past.
Mogae Media, promoted by former Dentsu India JV partners, Sandeep and Tanya Goyal, is a market leader in mobile solutioning and advertising. Mogae raised Rs 100 crore from Renuka Ramnath’s Multiples PE.