Mullen Lowe Lintas Group hires Sriharsh Grandhe to head LinEngage

Prior to joining LinEngage, Grandhe was with the WPP firm, Possible Worldwide Singapore, as the Engagement Director

BestMediaInfo Bureau | Mumbai | September 2, 2015

Sriharsh Grandhe

LinEngage, the experiential marketing and activation arm of Mullen Lowe Lintas Group, has brought on board Sriharsh Grandhe (Harsh) as Executive Vice-President based in Mumbai. He will be reporting to Vikas Mehta, CMO | President – Group Marketing Services, Mullen Lowe Lintas Group.

Prior to joining LinEngage, Grandhe was with the WPP firm, Possible Worldwide Singapore, as the Engagement Director. At Possible, he was managing the global rollout of Standard Chartered's Responsive Website, a first in the banking domain across 55 countries in APAC, EMEA and Americas. Prior to Possible, Grandhe was an AVP & Practice Head at Wipro, where he was responsible for rolling out marketing as a process for several global businesses from Europe, the US and Australia.

Grandhe began his career with Tata Infomedia about two decades ago and has navigated a journey spanning advertising, consumer engagement, publishing and retail. He is an experienced professional across the marketing continuum with a pronounced focus on digital and activation. Throughout his professional journey, he has driven various marketing programmes for Standard Chartered, P&G, J&J, a global major in big data & cloud computing, a large Australian telco, a financial services major in the US and more such global businesses across the markets of the US, APAC and Europe.

A familiar face in advertising, he has also worked in agencies such as iContract, Rediffusion Y&R and JWT.

Vikas Mehta

Speaking of his appointment, Vikas Mehta said, “Our ambition for LinEngage is to make consumer engagement an essential part of a brand's narrative. A lot more innovation is possible in the area of creating meaningful consumer experiences. Under Harsh's leadership, we are keen to make strides in strengthening this practice in an industry that's largely driven by tactical activations.”

Commenting on his role at LinEngage, Grandhe said, “The strong lineage of Mullen Lowe Lintas Group is no secret. India is at an exciting phase of development and the agency is experiencing both momentum and growth. LinEngage is in a sweet spot right now with only one direction to go – upwards.”

LinEngage offers specialist brand engagement expertise to a host of clients in India. Apart from its focus on the urban pockets, LinEngage has a rural offering – LinTerland. The client roster includes Johnson & Johnson, Franke Faber, Bayer, UltraTech, Castrol, ICICI Prudential and Byju's, to name a few. Grandhe's remit will be to evangelise the experiential marketing practice for the group and further expand the portfolio.

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