Movies Now to test the ad fraternity's 'Hollywood Quotient'

The channel is embarking on a four-week-long engagement activity involving media agencies and advertising clients for its new property – 'High Rollers'

BestMediaInfo Bureau | Mumbai | September 1, 2015

Movies Now is gearing up for its new property, 'High Rollers'. The English movie channel will be airing 24 Hollywood flicks starring the A-listers of Hollywood in the six-week property. High Rollers will air from Monday to Thursday at 11 pm. Movies Now has brought on board Urban Ladder as the presenting sponsor for High Rollers.

High Rollers is being supported by an extensive, engaging marketing campaign. The innovation this time around is a unique Hollywood quiz designed for the media agencies and advertising clients. Employees of the media buying and planning agencies and advertising clients can participate in the quiz individually by logging on to the specially created microsite and answering few simple questions about the stars, movies, and Hollywood trivia.

The participants can win prizes like 1TB hard drive, Sony headphones and JBL speakers every week. Ten 10 weekly winners will be awarded with these prizes. Three participants can win the mega prize – an iPhone 6. The four-week-long engagement activity will not just reward individuals, but also the agencies. The individual scores will be added to the agency scores. Lifetime agency points leaders win two PS4s.

Movies such as 'Taken 2', 'Dark Knight Rises', 'Harry Potter & the Deathly Hallows', 'Wolf of Wall Street', 'What Happens in Vegas', 'Men in Black', 'Wolverine', 'Knight & Day', 'Mr & Mrs Smith', 'Transporter', 'Salt', 'Fast & Furious 6' and 'Ocean's 11' will be aired as part of the High Rollers property.

Info@bestmediainfo.com

Info@BestMediaInfo.com