The agency picked up six trophies, including two for the Whisper #touchthepickle campaign in the Best Content Creation and The Effectiveness Award categories
BestMediaInfo Bureau | Delhi | September 8, 2015
MediaCom has been named Global Agency of the Year at the 2015 M&M Global Awards. The agency picked up six trophies, with two further campaigns highly commended.
The title was awarded at a ceremony at the Grosvenor House Hotel in London on September 3, 2015, where the agency picked up awards for its work on Bose, Dell, P&G, Shell and Sony. Campaigns for Bose and VW were also highly commended.
MediaCom client, Shell, was also named International Advertiser of the Year.
The M&M Global Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest coordination of multi-local advertising strategies.
The success at the awards follows a strong performance at the shortlist stage, where MediaCom was recognised as the best-performing media agency network with 13 different campaigns securing 31 shortlist places in total.
Stephen Allan, MediaCom Worldwide Chairman and CEO, commented, “I’m thrilled that so many of our cross-market campaigns have been recognised at the 2015 M&M Global Awards. This success, following closely on the heels of our wins at Cannes, is testament not only to our innovative people and forward-thinking clients, but also to our recent repositioning as The Content + Connections Agency. Core to that progression is our application of systems thinking, which has been ingrained into every one of our staff around the world to ensure a global consistency in planning excellence regardless of geography.”
MediaCom India’s much awarded campaign, Whisper #touchthepickle, was a winner in two categories – Best Content Creation and The Effectiveness Award. This campaign has been lauded across international and local awards, including wins at the Cannes Festival earlier this year.
MediaCom’s winning campaigns at M&M Global were:
The Effectiveness Award: P&G Whisper: #touchthepickle
Best Use of Mobile: Sony Z3: Superiority Complex
Best Partnership Award: Bose: #listenforyourself
Best Content Creation: P&G Whisper: #touchthepickle
B2B Campaign of the Year: Dell: Take IT Easy
International Creativity Award: Shell: Power of Sport
MediaCom’s highly commended campaigns included:
Best Use of Video: VW: Ready, Set, Gooolf!
Best Use of Social Media: Bose: #listenforyourself
