Helios Media bags revenue mandate for Essel Group's Living Foodz channel

Helios Media has developed an umbrella branding of 'Brand Chef', which is based on the philosophy that “food is the new medium”

BestMediaInfo Bureau | Delhi | September 10, 2015

In a first of its kind move, Living Entertainment's new channel Living Foodz will be handled by Helios Media. Living Foodz is slated to go on air on September 11, 2015.

Living Foodz is a speciality channel in the lifestyle space with focus on food, which takes on board the evolving social status of food moving out of the confines of conventional kitchen into a world of excitement and adventure.

Taking cognizance that this specialty offering needs expertise that is proficient in the space of food, Esselgroup has for the first time outsourced the revenue monetisation mandate to Helios Media for this channel.

Helios Media has developed an umbrella branding of 'Brand Chef', which is based on the philosophy that “food is the new medium”. For clients in the food sector, Brand Chef provides strategic inputs, content development, communication solutions and message delivery to the end consumer.

Piyush Sharma, CEO, Zee Living, said, “Living Foodz is a premium lifestyle brand catering to the urban Indian male/female audience with fine tastes in food and in all other finer aspects of life. I am sure the brand will benefit from the insights and sophistication that Helios team brings. We are excited about this partnership and look forward to great success going ahead.”

Divya Radhakrishnan, MD, Helios Media, added here, “Our philosophy of 'Beyond Obvious' has the proof of content on being awarded a contract from Esselgroup, which owns Zee Entertainment, the largest Indian media conglomerate. The recognition and faith instilled in Helios Media as a speciality sales organisation is truly a defining moment for us.”

“The team at Helios Media not only consists of master salesmen, but is ably supported by content experts, research and food experts who are aligned with us. We believe that we are the only team in the country that is equipped to position speciality media products in the advertiser market,” said Bala Iyengar, COO, Helios Media.

Helios Media lately has focussed on developing its specialisation in creating brand solutions via content in the food sector. Earlier, Helios was managing revenue monetisation for FoodFood, but now will exclusively manage revenue for Living Foodz in the food and lifestyle space. Helios Media also manages revenue monetisation of the food vertical for brand Femina.

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