The win comes on the back of a multi-agency pitch. The account will be managed by the agency’s North team
BestMediaInfo Bureau | Mumbai | September 1, 2015
Following a multi-agency pitch, DDB MudraMax has bagged the media mandate for Modi Naturals, one of India’s fastest growing FMCG companies, with innovative products in the edible oil category. The account will be managed by the agency’s North team.
Touted as a multi-crore account, Modi Naturals has been built by Akshay Modi in the last five years and has aggressive future plans.
The company’s flagship brand Oleev has been launched in four variants. One of the variants – Oleev Active is a healthy blend of Olive and Rice Bran Oil, specially created to fulfill the demands of modern lifestyle. The product competes in the value added health oil segment with brands such as Saffola and Sundrop. The three other variants are Oleev Extra Virgin, Oleev Extra Light and Oleev Pomace.
Talking about the product, Akshay Modi, Director, Modi Naturals, “Oleev is already giving stiff competition to market leaders across retail channels in the country.”
Commenting on the association with DDB MudraMax, he further added, “We were impressed with DDB MudraMax’s thinking, passion and ability to seamlessly integrate all initiatives under one roof.”
Reacting to the account win, Amita Karwal, EVP, DDB MudraMax-Media, said, “We are delighted to be associated with Modi Naturals, which shares the same entrepreneurial values as us. I along with my team look forward to building a formidable brand.”