'Bigg Boss' returns on Colors from October 11 for Season 9

Salman Khan is back as host for the sixth season in a row. 'Bigg Boss Nau' will premiere at 9.00 pm, with subsequent episodes airing Monday to Friday at 10.30 pm and on weekends at 9.00 pm

BestMediaInfo Bureau | Mumbai | September 29, 2015

Colors is all geared to premiere Season 9 of its reality show 'Bigg Boss' on October 11, 2015 at 9.00 pm. The subsequent episodes will air every Monday to Friday at 10.30 pm and on weekends at 9.00 pm. Salman Khan returns as the show's host for the sixth season in a row.

Colors has already snapped up Snapdeal, OPPO Mobiles, Maruti Swift, Garnier Men Powerlight, CP Plus CCTV Cameras, etc., as sponsors for 'Bigg Boss Nau'.

Speaking about 'Bigg Boss Nau', Raj Nayak, CEO, Colors, said, “The brand 'Bigg Boss' today has transcended the television screens and has become a phenomenon engaging kids and families to artists and musicians, sports stars, movie stars, fashion designers, social media mavens and even the nation drivers. This is the show where stars are made. With a volley of inimitable personalities even this year, 'Bigg Boss Nau' is going to enhance family viewing with the promise of double entertainment. We once again welcome Snapdeal and OPPO on board as sponsors for the second season in a row, along with Maruti Swift. And of course, megastar Salman Khan, who has become synonymous with 'Bigg Boss' as the host for the sixth season.”

On his return for the sixth time in the show, Salman Khan said, “This season with Double Trouble being the flavour, the contestants have no choice but to double up and face the trouble, or remain disconnected and invite trouble! 'Bigg Boss Nau' comes with the promise of unlimited and unadulterated entertainment, which will create a strong bond between viewers and the contestants fuelled by fun, empathy and, sometimes, sympathy.”

Revealing what 'Bigg Boss Nau' contestants will be in for, Manisha Sharma, Programming Head, Colors, said, “The return of 'Bigg Boss' each year marks the return of the 'family viewing nights' for the viewers. 'Bigg Boss Nau' is going to be double the fun and double the trouble with Salman Khan in the middle. The addition of the show at 10.30 pm, along with our other thriving prime time properties will only bolster the viewership further on Colors.”

Commenting on the scale of the show, Deepak Dhar, CEO and Managing Director, Endemol India, said, “The concept of our show 'Bigg Boss' has always kept the audiences intrigued. The theme of 'Double Trouble' promises to offer double the fun and entertainment with various twists and surprises. This year, too, fans of this biggest reality show format will be hooked to the TV, as this season the contestants will be put in unanticipated situations that will make an interesting watch for the viewers. The production value of the show will be more enormous and the expertise of the team working on the show will leave no stone unturned to offer unlimited dose of entertainment.”

'Bigg Boss Nau' promotions will be amplified across traditional and digital mediums with a plethora of activities on social media platforms during different phases of the show. In the pre-launch phase, Colors has planned a special townhall with 'Bigg Boss' ex-contestants shedding light on what one can expect during their journey on the show. This will be coupled with a specially created Facebook app which reveals 'Who's your double trouble partner?'. With Twitter and Facebook prompts, Vine Videos, Twitter Mirror and Periscope updates as the contestants step inside the Bigg Boss house, the high-octane launch outreach will create conversations around 'Bigg Boss Nau'.

Post launch, buzz around the show will be sustained with a volley of digital initiatives, including polling cards, cartoons and real-time updates on Whatsapp Groups and Snapchat. Throughout the course of the season, a live feed, sneak peeks, behind-the-scenes content and uncensored updates will keep viewers engaged. On the marketing front, the channel has planned an integrated 360-degree campaign utilising different mediums such as print, channels, and OOH among others.

Snapdeal and OPPO Mobiles return as the show's sponsors for the second season in a row.

Commenting on associating with the 'Bigg Boss' property, I Srinivas Murthy, Senior Vice-President - Marketing, Snapdeal, said, “'Big Boss' is only getting bigger and better with every season. We joined hands with television's most popular show last year and engaged with our audiences on a daily basis through innovative in programme integration. We are very excited to partner with 'Big Boss Nau' and look forward to great response from the viewers this season too.”

Mike Wang, CEO, OPPO Mobiles India, added here, “We are pleased to renew our association with the immensely popular show 'Bigg Boss' this season. We firmly believe that this partnership with 'Bigg Boss' will help establish our reach across India, giving us an opportunity to connect with a wider audience. There is no platform better that entertainment in India and we wish the show a huge success.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com