The 21st e-auction of pubcaster’s DTH service sees Big Magic miss out; Colors Rishtey, Star Utsav, B4U Music and Zee Anmol renew contract with DD Free Dish
BestMediaInfo Bureau | Mumbai | August 25, 2015
The 21st e-auction of Prasar Bharati’s Direct-to-Home (DTH) operator, DD Free Dish, held on August 12 and August 13, saw two new channels – Zee Sangam and Houseful Movies – being added to the DTH network.
Regional news and infotainment channel Zee Sangam has been added as Channel No. 053. It replaces Big Magic as the Hindi GEC failed to renew its contract with DD Free Dish. Zee Sangam airs in the states of Uttar Pradesh and Uttarakhand.
Housefull Movies, a 24-hour Hindi movie channel, has been added to the DD Free Dish platform as Channel No. 026. Housefull Movies replaces TV24 News, after the news channel was removed due to non-renewal of contract.
Meanwhile, four existing channels – Colors Rishtey, Star Utsav, Zee Anmol, and B4U Music – renewed their association with DD Free Dish by taking the four of the six available slots.