The win comes on the back of a multi-agency pitch. The agency’s headquarter in Delhi will handle the account
BestMediaInfo Bureau | Delhi | August 14, 2015
Experion Developers has appointed Rediffusion Y&R as its creative agency following a multi-agency pitch. As part of its mandate, Rediffusion Y&R will be responsible for managing brand wide activities for Experion. The account will be handled by the agency’s headquarter in Delhi.
The agency will provide strategic and creative inputs in strengthening and enhancing the Experion brand and will work closely with the Experion team in planning and implementing campaigns across media vehicles and channels.
Speaking on the development, Vinay Narang, Group Head of Communications and PR, Experion Developers, said, “We are excited to appoint Rediffusion as our creative partner in our journey to strengthen the Experion brand that stands for innovation, integrity and commitment to quality. It is an important alliance in our brand’s journey and we are confident that Rediffusion will manage our strategic and creative needs effectively.”
Allan Saugat, Business Head, Rediffusion Y&R, added here, “We are delighted to partner with Experion, a dynamic and rapidly growing company that is creating benchmarks in the real estate sector. We look forward to delivering remarkable campaigns and a long-term mutually beneficial association.”
Experion is focusing on residential and mixed-use projects in primary and secondary cities in India, with current developments in Delhi NCR, including Windchants, a residential project in Sector 112, Gurgaon; Westerlies, a residential township; and The Heartsong, a condominium development in Sector 108, Gurgaon.