Barua moves in from Havas Worldwide, where as President she was leading the P&L for West & South across various verticals
BestMediaInfo Bureau | Delhi | August 11, 2015
Omnicom Media Group has brought on board Shavon Barua as Managing Partner, PHD Mumbai. In this newly-created position, she will be working closely with Jyoti Bansal, Managing Director, PHD India, to build its rapidly increasing portfolio.
Barua moves in from Havas Worldwide, where as President she was leading the P&L for West & South across various verticals of mainline advertising, digital, health, engagement and experiential. A seasoned leader with two decades of experience, she has partnered large local and global brands like HDFC Bank, Sony, Six, Bharat Petroleum, Sanofi, Colgate-Palmolive, Unilever, Lakme Lever, Parle, ITC, PepsiCo, Nestle, Reckitt Benckiser, etc.
Prior to Havas, Barua was Executive Business Director with JWT India, leading one of their biggest portfolios – Nestle (KitKat, Munch, Milkybar), and Pepsi Foods (Lays, Kurkure, Doritos and Quaker).
She has led some breakthrough communication work like Parle G’s ‘G mane Genius’, Colgate Gel’s ‘Talk to Me’, and Colgate Dental Cream’s ‘Mera Colgate’, to name a few.
Jasmin Sohrabji, CEO, Omnicom Media Group, India & SEA, commented, “I am delighted to see PHD India’s growth over its two year existence. Shavon’s leadership experience with a creative communication agency will be a great addition in strengthening our product.”
Jyoti Bansal added here, “Infusion of diversified talent has been key to the success of PHD. In a short span, we have built strong specialist capabilities around digital, mobile, analytics, content, search, real-time marketing, in addition to media planning and buying, in line with PHD’s global positioning of creativity and thought leadership. Shavon’s depth of experience with brands and integration across verticals will add immense value to our clients.”
On her new role, Barua said, “Ahead of the curve thinking of the senior management team of PHD resonates with my thinking. I am excited to be joining this team and collaborating with some of media’s finest minds to push the bar on creative media thinking.”
Welcoming Barua to PHD, Susana Tsui, CEO, PHD APAC, said, “India is our fastest growing market and also one of our star performers in APAC. Shavon coming in to lead PHD Mumbai will strengthen our integrated strategic planning product and truly mark our investment in such an important market.”