India continues to miss Maggi: Survey

According to a survey by Airloyal, 65 per cent of the respondents miss Maggi, while 62 per cent still believe that Maggi is safe and can't wait to get their hands on a Maggi packet

BestMediaInfo Bureau | Delhi | August 17, 2015

It's been more than two months now since Maggi has been taken off shelves after the Food Safety and Standards Authority of India (FSSAI) found more than the permissible levels of lead and MSG in Nestle's noodles brand.

Over the years, the brand had become a fall-back option of mothers in India as well as a staple in young Indians' diet. So much so that the youth of India want to voice out their opinions on how much they missed their 2-minute noodles. Airloyal, a marketplace for mobile engagement, has used its own product – Insights – to find out their opinion on what they had to say about the ban on their favourite noodle brand.

The survey was taken up by 5,000 respondents from across the country. Insights is a product by Airloyal that helps in getting insights and opinions through targeted mobile surveys and, these are answered by the 7 million user base that Airloyal's ladooo app has.

Airloyal's ladooo app lists down different micro-tasks along with rewards on behalf of the brands, to be completed by ladooo users.

Key highlights of the survey are as follows:

Meanwhile, the new chief of Nestle India, Suresh Narayan, is working persistently to bring Maggi back on the stands.

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