The win comes on the back of a multi-agency pitch. The account size is estimated at about Rs 25 crore. The mandate includes print, TV, radio, outdoor and digital duties
BestMediaInfo Bureau | Mumbai | August 19, 2015
Havas Media Group India has won the integrated media mandate for FoodCloud.in, which will include print, TV, radio, outdoor and digital duties in a multi-agency pitch. The account size is estimated at about Rs 25crore and will be handled from the Gurgaon office.
FoodCloud.in is the go to website for food lovers and delivers a gourmet meal of one’s choice, whether at home or in office - for an individual or for a group of people. Currently operating in the Delhi NCR region, the FoodCloud.in portal connects foodies with home chefs and caterers who are empanelled after strict screening and food tasting. Users can choose their cuisine or chef from a selection of international, Indian, desserts, health foods, condiments and beverages and place the order online, pay online or opt for cash on delivery.
Vedant Kanoi, Founder and CEO, FoodCloud.in, said, “Passion and innovation is something we look for in our chefs, it is the driving force behind FoodCloud.in and it is what we found in Havas Media. This is a critical and exciting time for us with plans to not only consolidate in Delhi NCR, but also aggressively expand and go pan India. The food sector has tremendous interest and online order for home-office delivery is a wave that is really going to hit the country. Havas Media has the experience and a keen understanding of integrating media to maximise communication with an agile strategic approach. We see them as partners on our growth path.”
Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group India & South Asia, said, “To be able to order home cooked food which is hygienic, nutritious and tasty is certainly a need gap for working Indian’s which FoodCloud.in addresses. The proposition works for corporate lunches as also for home parties or the last minute visiting friends and family. It is an interesting category where we see huge growth potential. With this win Havas Media Group further consolidates its position. I am delighted to add yet another innovative and entrepreneurial client to the Havas family.”
“Food is engaging - whether you dine alone or have company. Sharing and recommending are highly characteristic of this category. Our blend of analytical customer understanding and integrated media with digital focus capabilities give us the edge to help scale the FoodCloud.in experience. Havas Media has clearly become the preferred destination for the new age clients and we are very happy about that,” said Mohit Joshi, Managing Director, Havas Media Group India.