Bharti Airtel ropes in Rajiv Mathrani as Chief Brand Officer

Mathrani joins Airtel from PepsiCo, where he led the snacks category. He takes over from Mohit Beotra, who has decided to move on from Airtel to pursue entrepreneurial opportunities

BestMediaInfo Bureau | Delhi | August 5, 2015

Bharti Airtel has brought on board Rajiv Mathrani as Chief Brand Officer for its India operations. Mathrani will lead Airtel's brand positioning, strategic initiatives and associations, and will report to Srini Gopalan, Director – Consumer Business, Bharti Airtel (India). He takes over from Mohit Beotra, who has decided to move on from Airtel to pursue entrepreneurial opportunities.

Mathrani joins Airtel from PepsiCo India, where he was Director & Category Marketing Head – Snacks, and led the portfolio strategy for Lay's, Kurkure, Uncle Chipps and Cheetos.

Commenting on the appointment, Srini Gopalan said, “I am delighted to welcome Rajiv on board and wish him all the best for driving one of India's most loved brands – Airtel. His leadership and rich experience will significantly contribute to strengthening the bond that brand Airtel enjoys with its customers, and contribute to our endeavour of building a brand of the future. I also take the opportunity to thank Mohit for his valuable contribution in creating some of the iconic campaigns for us and wish him all the success as he pursues his dream.”

Apart from PepsiCo, Mathrani has held various leadership, marketing and sales roles earlier in India and other emerging markets across organisations like Marico Industries, Citibank and Glaxo SmithKline Consumer Healthcare. In his previous roles, he spearheaded various category defining innovations like the launch of Parachute Advansed at Marico and Lay's Maxx at PepsiCo.

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