AAAI launches online copywriting course with Omnivore Academy

The three-month long course commences on September 1 with the first batch of 30 students

BestMediaInfo Bureau | Mumbai | August 10, 2015

The Advertising Agencies Association India (AAAI) has launched for the first time a specialised course in Advertising Copywriting, online. In keeping with the objectives of AAAI, the course is aimed at identifying, nurturing, and providing creative talent to member agencies.

The course has been developed by Omnivore Academy, AAAI's knowledge partner, and is backed by an experienced faculty comprising creative directors.

The duration of the course is three months and will be conducted entirely online. The course can be accessed by a student anywhere, anytime, as long as he/she has Internet connectivity. The curriculum has been developed keeping in mind the specific needs of the advertising industry – so it covers everything a copywriter would need to know and work on in an agency – from understanding the Brief, to generating ideas, writing headlines, body copy, slogans/ taglines, writing scripts for TV and radio, developing campaigns for digital media, etc.

The course consists of 18 modules, 20 exercises and will take around three hours of course-work every week during the three-month programme.

MG Parameswaran

Speaking on this initiative, Dr MG Parameswaran, President, AAAI, said, “At AAAI, training and development is a key part of our agenda and we are rolling out a series of initiatives under the banner 'AAAI Prowess'. The online copywriting course with knowledge partner Omnivore Academy is the first under this new banner. Since the course is run under the aegis of AAAI, we have powerful resources at work here – the panel of advisors comprises highly respected people from the advertising industry.”

He further said, “We want to give talented young people from all over the country an opportunity to excel in a creative career. So we are offering 50 per cent scholarship to candidates who pass the AdCAT (Advertising Creative Aptitude Test) and successfully complete the course.”

He continued, “We want the course to be a complete 'incubation process' – from finding talented young people, to nurturing them, and finally giving them hands-on, practical experience. So we're also endeavoring to offer a two-month internship with member agencies. And if she/ he proves to be good, the agency may offer a job, too.”

Rajan Nair

Rajan Nair, Course Director, Omnivore Academy, and visiting faculty at MICA, added here, “We are looking forward to commencing the course soon and are confident it would develop a great pipeline of copywriting talent for the industry.”

The course will start on September 1, 2015, with the first batch of 30 students.

Info@BestMediaInfo.com

Info@BestMediaInfo.com